Beverage Industry Top Stories

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When it comes to the use of conveyor systems in beverage operations, experts note that these systems are evolving with beverage producers pushing harder than ever for automation, efficiency and sustainability.

C4 Energy, a brand of Nutrabolt, expands its basketball presence as it enters into three new partnerships with the Los Angeles Lakers, Canada Basketball, and NBA Europe, respectively.

Beverage Industry has selected eight new beverage products introduced in April 2026. 

Often at concerts, the band or musician will feed off the crowd’s energy.

Created to test speed, agility, and endurance, obstacle courses have a series of challenging physical barriers — such as walls, nets, ropes and mud pits — where individuals or teams navigate the terrain, often while timed. In a similar vein, lift truck operators are faced with navigating beverage operations with speed and agility, all while helping distribution run more efficiently.

As fitness as a lifestyle proliferates, sports and protein drinks are positioned to fuel consumers embracing that mindset.

With growing consumer awareness of the role digestive health plays in overall well-being, experts highlight how beverages are helping to “close the gap” by offering a convenient way for consumers to meet fiber and digestive health needs.

Consumers’ concerns on mental well-being and stress management has created a growing demand for beverages that support a calming clarity.

Glass packaging helps beverage brands move toward sustainability goals, while other beverage trends are impacting the use of glass. 

Glass makes for an attractive packaging option for beverage brands thanks to its sustainability and premium attributes.