Beverage Industry Top Stories

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Coffee and tea have long been embedded in daily life, but the expectations surrounding these everyday staples are undergoing change. 

Despite inflation and a shift in consumer preferences, experts note that the U.S. coffee and RTD coffee market remain stable. 

The popularity of fall seasonal beverages often is led by pumpkin, but beverage-makers are expanding beyond this seasonal fruit.

The Gatorade Sports Science Institute (GSSI) recently presented findings from its first “Body of Science” study, highlighting several disparities in how women hydrate and fuel their bodies.

Beverage formulations that support women’s health appeal to women at all stages of life, offering benefits that range from mood and energy to skin health. 

Broader shifts toward social media-driven wellness trends and growing demand for clean, transparent ingredients have created conditions for wellness shots to take off.

Dirty soda’s market strength is being attributed to awareness, customization trends, and flavor exploration.

Trucks have continued to maintain their niche in America as a preferred option for urban delivery, with many top OEMs offering low-cab-forward options.

AGVs are making beverage operations easier for warehouse workers for various reasons. 

As immune support is now a year-round health goal, beverage-makers are expanding the ingredients they utilize to support those attributes.