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Home » Topics » Beverage Industry Top Stories

Beverage Industry Top Stories
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This image depicts a truck driver operating a commercial vehicle

Telematics keep beverage operations moving in and outside warehouse

Telematics arm beverage distributors with data to succeed
jessica Jacobsen
Jessica Jacobsen
May 27, 2026

Whether within the warehouse or on the road, telematics are delivering data to beverage operations with actionable insights.


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Cheney Brothers distribution facility

Beverage operations prioritize long-lasting facility builds

Sustainability, automation among factors considered in new facilities
Chloe Alverson
Chloe Alverson
May 26, 2026

Beverage operations have various reasons to choose to expand or build new, harkening the need for flexibility. 


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Good Boy Vodka GOLF Variety Pack

Good Boy Vodka grows with intention, authenticity

Founder, CEO talks brand success
Chloe Alverson
Chloe Alverson
May 22, 2026

The spirits-based brand is built on vodka and offers flavor-forward, easy-drinking cocktails that align with what today’s consumers are looking for, says Good Boy's founder and CEO.


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High West Distillery headquarters located in Wanship, Utah

High West sets the stage for distilling

Utah-based distillery brings blending house to masses
jessica Jacobsen
Jessica Jacobsen
May 21, 2026

High West Distillery brings its specialized whiskies to enthusiast as it celebrates 20 years of whiskey blending.


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JoyJolt Hue Highball Glasses

Beverage innovations bring texture to tipping point

Hydrocolloids support mouthfeel goals in functional, reduced-sugar beverages
David Feder RDN
May 20, 2026

Consumer interest in functional and sugar-reduced beverages have formulators turning to hydrocolloids to ensure texture remains consistent.


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a 12-ounce can of Spindrift Spiked Strawberry Lemonade sparkling water

Is Gen Z really moving away from alcohol?

Survey shows beverage alcohol to be the preferred social substance among legal-drinking-age Gen Zs
Sabetta-Lauren.jpg
Lauren Sabetta
May 19, 2026

A recent NECG survey challenges the narrative that legal-drinking (LDA) Gen Zs are moving away from beverage alcohol, noting that the shifts in these consumers’ consumption habits are more about drinking differently, not less.


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Daily's frozen spiked cocktail pouches in iced tea and strawberry lemonade flavors

What will consumers be sipping this summer?

Circana data highlights premixed cocktails performance during summer
jessica Jacobsen
Jessica Jacobsen
May 18, 2026

An Insights from Circana titled “What’s Sizzling As Summer Approaches?” notes that despite alcohol sales struggling last year, premixed cocktails stood out.


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Muscle Milk

Muscle Milk positioned to deliver Protein For All

Protein drink brand announces reformulation, new campaign
jessica Jacobsen
Jessica Jacobsen
May 15, 2026

Muscle Milk announced the complete reformulation of its protein shake lineup as well as its new campaign: Protein For All.


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Beverage decline myths

The Myth of Inevitable Decline

Why Some Beverage Trends Don’t Come Down
Brian Sudano Leigh Wilkins
May 14, 2026

In the beverage industry, a category spikes, innovation floods in, shelves fill up and decline is inevitable. The only question is when. But what if that assumption is wrong? 


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Bottled Water

The health benefits of drinking water are clear: The microplastics headlines are not

IBWA’s Matt Herrick details uneven burden directed toward bottled water packaging
Matt Herrick
May 13, 2026

Bottled water's health benefits remain well-documented, however, headlines surrounding microplastics could be placing an uneven burden on the category.



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