Beverage Industry Top Stories

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As the lines between beverage categories continue to be blurred, experts highlight how the performance beverage market is moving toward functional lifestyle concepts, reflecting consumer demand.

Inspired by Finland’s deep cultural connection with mushroom coffee, Four Sigmatic Founder Tero Isokauppila set out to launch the Original Mushroom Coffee in 2012.

Beverage warehouses contending with fixed space and a growing SKU proliferation are adapting and growing by turning to the latest in voice picking technology.

Within the beverage industry, packaging materials play a crucial role in sustainability; as such, bag-in-box (BIB) and carton companies are working toward creating more environmentally friendly packages.

Robotics technology can be used to aid beverage industry operations as SKU proliferation impacts workflow. 

Known for its hydration benefits, bottled water is evolving beyond this key attribute as manufacturers address flavor, function and packaging.

As taste remains a priority for consumers, beverage-makers must work to stay on-trend with consumer needs while also ensuring ingredient off-notes in taste and smell are masked. 

Much has been written about the acceleration of declines in beer during 2025 along with spirit ready-to-drink (RTD) growth and wine softness; however, the outperformance of alternative adult beverages is giving rise to a differentiated market.

Convenience stores remain a staple within the consumer shopping experience, becoming a go-to destination for food and beverage.

Dirty sodas started off as viral hit, but North American launch data shows these having staying power with consumers, brands are embracing that engagement with foodservice and alcohol partnerships.