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Home » Topics » Commentary

Commentary
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Where does the U.S. rank in per-capita beer consumption?

Kirin Holdings Co. Ltd. lists per-capita beer consumption by country
Stephanie Cernivec
December 16, 2014

When you think of the top beer-consuming nations, countries renowned for their breweries and pubs — like Germany or Ireland — likely come to mind.


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Shopper's viewpoint could help CPG brands, retailers

Nielsen emphasizes product connections to increase retail sales
jessica Jacobsen
Jessica Jacobsen
December 16, 2014

Social media channels have allowed many of us to make connections that previously weren’t possible. For instance, my Swedish penpal from when I was in third and fourth grade found me on Facebook a few years ago, allowing us to make the international connection once again.


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Facebook bans Like Gates on brand pages

New policy will show true social media audience
Jennifer Storelli
December 16, 2014

In the world of Facebook, everybody is trying to earn “likes.” There’s something gratifying about having your consumers or customers like the content you’re sharing on the social media platform.


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Beverage Industry readers name their favorite new product of October

ZMix captures 31 percent of the vote
jessica Jacobsen
Jessica Jacobsen
November 25, 2014

The readers of Beverage Industry must have an interest in mixology. Based on the results of the publication’s Readers’ Choice Product of the Month poll for October, Seismix LLC’s ZMix instant cocktail mixes were a crowd pleaser, garnering 31 percent of the vote.


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Targeting female millennials could be vital for spirits brands

Millennials to make up 40 percent of LDA consumers by 2021
Stephanie Cernivec
November 17, 2014

When developing a new brand, beverage-makers have a number of things to consider. One crucial item is finding the right niche for your new beverage.


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Women influential to alcohol beverage purchases

Young and ethnic women will have an increasing influence on adult beverages, Technomic reports
jessica Jacobsen
Jessica Jacobsen
November 17, 2014

When my husband and I find that rare occasion in which we are able to go out and enjoy an evening of dinner and drinks, he usually has better foresight than I do about what meal to select.


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Retail technology encourages promotional purchases

Groupon launches Snap by Groupon deals app
Jennifer Storelli
November 17, 2014

My mother always taught me to plan my shopping lists around the weekly sale ad. By checking what types of meat, produce and consumer packaged goods (CPG) items are on sale, I can plan ahead for meals and snacks that will give me the best bang for my buck.


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Beverage Industry readers select their favorite new product of September

Bai Bubbles captures 36 percent of the vote
October 21, 2014

What do you get when you mix a sparkling beverage with an antioxidant infusion? You get this month’s winner of Beverage Industry’s September Readers’ Choice Product of the Month poll.


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Keurig Cold brings added innovation to single-serve beverages

New machine release perpetuates company's commitment to innovation
Stephanie Cernivec
October 16, 2014

I remember the first time I heard about Keurig at-home brewers when they hit the market approximately 10 years ago.


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Americans more comfortable with online shopping

Ecommerce still lagging for consumable products
jessica Jacobsen
Jessica Jacobsen
October 16, 2014

The convenience and ease of online shopping is one that I’m sure many U.S. consumers have been happy to take advantage of.


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