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When developing a new brand, beverage-makers have a number of things to consider. One crucial item is finding the right niche for your new beverage.

When my husband and I find that rare occasion in which we are able to go out and enjoy an evening of dinner and drinks, he usually has better foresight than I do about what meal to select.

My mother always taught me to plan my shopping lists around the weekly sale ad. By checking what types of meat, produce and consumer packaged goods (CPG) items are on sale, I can plan ahead for meals and snacks that will give me the best bang for my buck.

What do you get when you mix a sparkling beverage with an antioxidant infusion? You get this month’s winner of Beverage Industry’s September Readers’ Choice Product of the Month poll.

I remember the first time I heard about Keurig at-home brewers when they hit the market approximately 10 years ago.

The convenience and ease of online shopping is one that I’m sure many U.S. consumers have been happy to take advantage of.

Consumers of all ages use Facebook to digitally connect with friends, and now consumers of legal drinking age can use the social media site to serve up some friendly fun in real life.

With all the buzz surrounding health and wellness, vitamin fortification remains a popular topic in the consumer market. The readers of Beverage Industry also seem interested in the topic, as 60 percent of voters named VitaminFizz the best new product that was posted on www.bevindustry.com during the month of August, making it the winner of the publication’s August Readers’ Choice New Product of the Month poll.

As soon as The Coca-Cola Co. announced the launch of its “Share a Coke” campaign in the United States this summer, I immediately began my quest to find a bottle with my name on it.

In the age of participation trophies, effort is usually enough to make kids feel like winners. Unfortunately, young beverage brands aren’t afforded this luxury.