Minibar enables alcohol home delivery
E-commerce channel works in concert with off-premise vendors
Consumers are accustomed to placing a call to order take-out food and, in some cases, carbonated soft drinks for home delivery. Now, they’re increasingly doing the same for beer, wine and spirits. However, instead of calling around to find a liquor store that will deliver, apps like Minibar automatically connect consumers of legal drinking age with local liquor stores that can deliver alcohol in an hour or less.
“We live in a world where virtually everything is available at your fingertips,” says Lara Crystal, co-founder of Minibar. “Making alcohol just as easy to order to your home is extremely convenient, especially for those busy, on-the-go professionals who may not have time to run errands.”
Such solutions also allow consumers to order beverages for delivery to bring-your-own-beverage venues, restock during a party, or even stock up for a holiday get-together without having to run out to the store. With St. Patrick’s Day falling on a Tuesday this year, Minibar expects a sales lift compared with a normal Tuesday, Minibar’s Crystal says.
In addition, the Minibar app offers pairing recommendations, cocktail recipes, tasting notes, mixers and bar supplies, and a feature that allows users to send gifts, working to be a one-stop shop for alcohol needs, according to the startup company.
Although technologies like this are expanding the e-commerce channel, they are not necessarily meant to challenge other off-premise channels. Instead they work in concert, enabling local liquor stores to fulfill and deliver the orders and collect delivery fees. “Minibar partners with stores that offer a great selection and value customer service, as both of these factors play a key role in creating a unique and unparalleled Minibar experience,” Crystal says. Liquor stores that are interested in partnering with the app can sign up on Minibar’s website.