Items Tagged with 'mobile apps'
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Dynamic Systems Advanced Checkmate Mobile Application - Beverage Industry

Dynamic Systems unveils Advanced Checkmate Mobile solution

Application provides real-time inventory counts via barcodes
May 1, 2019
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Designed for all sizes of businesses, the Advanced Checkmate Mobile application increases accuracy, productivity and speed because it records inventory from receiving through storage and shipping and is able to count inventory and print discrepancy reports, the company says.
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California Farms Art Installation Beverage Industry

Beverage brands reach consumers where they are

Brands launch out-of-home campaigns, on-premise attractions, mobile apps
November 14, 2017
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As the winter months approach, beverage brands have announced marketing campaigns to reach consumers where they are, whether that's on-premise, on their phones or in the car.
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19 Crimes Label App

Beverage brands embrace digital marketing

19 Crimes announces augmented reality app, Barbadillo launches NFC-enabled neck
September 15, 2017
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Beverage brands are becoming more adapt to digial marketing. For example, 19 Crimes released an augmented reality app allowing consumers to learn about the characters on the wine's packaging. Additionally, Barbadillo announced that its consumers can interact with its packaging through near-field communication enabled neck collars.
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7-11 Day 2017

7-Eleven giving away free Slurpees on 7-Eleven Day

Company celebrates 90th anniversary with Slurpee Week
July 11, 2017
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Irving, Texas-based 7-Eleven Inc. is celebrating its 90th birthday on 7-Eleven Day (July 11).To celebrate its milestone birthday, 7-Eleven is inviting millions to enjoy a free Slurpee party, continuing the tradition that started on the retailer's 75th birthday in 2002.


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Loco Nut

Digital playing a role in beverage package design

Social media, eCommerce important to consider in designing
Amanda-del-buono
Amanda Del Buono
May 15, 2017
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Today’s consumers arguably are more engaged with a beverage’s packaging than ever before, increasingly reading ingredient lists and Nutrition Facts labels and researching products on their mobile phones before purchasing in the store, while at the same time engaging with brands on the Internet. This interaction, along with the proliferation of products on store shelves, continues to solidify the relationship between a beverage brand and its packaging. 
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DSD Software

DSD solutions boost efficiency, tracking

Advances in mobile technology expands DSD capabilities
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Barbara Harfmann
April 14, 2017
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When hurricane season arrives, meteorologists and those living along the Gulf and Atlantic Coasts rely on sophisticated data tracking and expert monitoring to stay informed and keep safe. To keep pace with an explosive number of SKUs, the beverage industry avoids the “eye of the storm” by equipping field staff with handheld technology and streamlined direct store delivery (DSD) solutions to capture data, track vehicle locations and improve productivity.
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Tecate Fight Every Night

Tecate announces Fight Every Night social media, video campaign

Integrated campaign includes sweepstakes, mobile app
February 24, 2017
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Tecate, a brand of White Plains, N.Y.-based Heineken USA, announced that May 6 is the long-awaited fight between Canelo Alvarez and Julio Cesar Chavez Jr. To enable the brand’s legal-drinking-age (LDA) boxing fans the chance to experience the excitement without stepping foot inside the ring, Tecate is giving consumers the chance to win a knockout lineup of prizes, including tickets to the big match, with its integrated Fight Every Night promotion from March 1 leading up to the fight, the company says.


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Barbara Harfmann, Between Drinks column

The power of social media platforms

Beverage brands engage with SnapChat
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Barbara Harfmann
December 16, 2016
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Although I regularly use Facebook, like many baby boomers, I am not currently immersed in Snapchat, Instagram, Twitter and other social media platforms that increasingly are being used by beverage companies to communicate and connect with consumers in real time.
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