As consumers are likely to do more of a mix of in-store and online shopping, mass merchandisers are making substantial investments to expand online coverage, services and capabilities.

When it came to shopping this past year, many consumers prioritized one-stop shopping and cost savings as they dealt with the complexities of the pandemic. These priorities aided the warehouse clubs and supercenters channel as more consumers stockpiled goods and dealt with reduced shopping options.

In a one-of-a-kind gaming opportunity, Mountain Dew launched a limited-time mobile game "Zion Shoots. You Score." featuring NBA All-Star Zion Williamson. 

In celebration of Cinco de Mayo and May birthday of Dwayne “The Rock” Johnson, the actor and beverage entrepreneur gifted up to $1 million of “Guac on the Rock” with purchase of his Teremana tequila. A new drink gifting app, “Get Your Drink On,” enables users to socially gift a drink to someone in the same bar or in a location across the country.

Pepsi is giving fans a taste of TV show "Cherries Wild" through a custom CHERRIES WILD mobile app.

San Francisco-based Uber Technologies Inc. and Drizly, Boston, announced that they have reached an agreement for Uber to acquire Drizly for approximately $1.1 billion in stock and cash. After the completion of the transaction, Drizly will become a wholly owned subsidiary of Uber. Drizly’s marketplace will eventually be integrated with the Uber Eats app, while also maintaining a separate Drizly app.

According to a study released by Oracle Food and Beverage, consumers are hopeful about visiting restaurants again, but these visits might require more efforts from operators.

GrapeStars launched its online marketplace app where celebrities can directly promote their wine and spirits brands to fans.

As part of Canton, Mass.-based Dunkin's ongoing efforts to protect customers and restaurant employees in light of the COVID-19 health crisis, all U.S. restaurants are limiting service to drive-thru ordering, carryout, and delivery only. These restrictions took effect March 17.   

For the 16th consecutive year, United States convenience stores have experienced record in-store sales in 2018.