Application provides real-time inventory counts via barcodes
May 1, 2019
Designed for all sizes of businesses, the Advanced Checkmate Mobile application increases accuracy, productivity and speed because it records inventory from receiving through storage and shipping and is able to count inventory and print discrepancy reports, the company says.
Beverage brands are becoming more adapt to digial marketing. For example, 19 Crimes released an augmented reality app allowing consumers to learn about the characters on the wine's packaging. Additionally, Barbadillo announced that its consumers can interact with its packaging through near-field communication enabled neck collars.
Company celebrates 90th anniversary with Slurpee Week
July 11, 2017
Irving, Texas-based 7-Eleven Inc. is celebrating its 90th birthday on 7-Eleven Day (July 11).To celebrate its milestone birthday, 7-Eleven is inviting millions to enjoy a free Slurpee party, continuing the tradition that started on the retailer's 75th birthday in 2002.
Today’s consumers arguably are more engaged with a beverage’s packaging than ever before, increasingly reading ingredient lists and Nutrition Facts labels and researching products on their mobile phones before purchasing in the store, while at the same time engaging with brands on the Internet. This interaction, along with the proliferation of products on store shelves, continues to solidify the relationship between a beverage brand and its packaging.
When hurricane season arrives, meteorologists and those living along the Gulf and Atlantic Coasts rely on sophisticated data tracking and expert monitoring to stay informed and keep safe. To keep pace with an explosive number of SKUs, the beverage industry avoids the “eye of the storm” by equipping field staff with handheld technology and streamlined direct store delivery (DSD) solutions to capture data, track vehicle locations and improve productivity.
Integrated campaign includes sweepstakes, mobile app
February 24, 2017
Tecate, a brand of White Plains, N.Y.-based Heineken USA, announced that May 6 is the long-awaited fight between Canelo Alvarez and Julio Cesar Chavez Jr. To enable the brand’s legal-drinking-age (LDA) boxing fans the chance to experience the excitement without stepping foot inside the ring, Tecate is giving consumers the chance to win a knockout lineup of prizes, including tickets to the big match, with its integrated Fight Every Night promotion from March 1 leading up to the fight, the company says.
Starbucks partners with iPayYou to accept Bitcoin payment
February 15, 2017
PepsiCo’s new premium bottled water brand LIFEWTR partnered with traveling night club, Club Nomadic, for Super Bowl 2017. On Feb. 3, during Super Bowl Week in Houston, the brand hosted “Art After Dark,” an entertainment experience fusing music, technology and art, the company says.
Although I regularly use Facebook, like many baby boomers, I am not currently immersed in Snapchat, Instagram, Twitter and other social media platforms that increasingly are being used by beverage companies to communicate and connect with consumers in real time.
Beverage Industry’s July issue features the 2019 State of the Beverage Industry series where you can read all about the performance of your favorite beverage category. This month’s cover story highlights GT’s Living Foods and how the No. 1 kombucha brand in the U.S. – GT’s Kombucha came to be. Also featured is the latest products, packaging and technological advances in the beverage industry.
Check back throughout the month for additional content.