In a one-of-a-kind gaming opportunity, Mountain Dew launched a limited-time mobile game "Zion Shoots. You Score." featuring NBA All-Star Zion Williamson. Through April 6, Williamson challenged fans to beat him ― as him ― against his highest in-game score. Those who did had an opportunity to be one of 14 winners randomly selected to play against the NBA star live and, if victorious, also win autographed Zion gear and a year's supply of Mountain Dew. “I'm always looking for ways to connect with my fans because of how supportive they've been of me throughout my career,” the New Orleans Pelican’s power forward said in a statement. “I'm pumped that Mountain Dew was able to make this game come to life, and I can't wait to compete with fans on the virtual ‘court.’” Additionally, consumers can go to MTNDew.live or scan unique QR codes on signage in-store at select retailers where Mountain Dew is sold to access the game through May 25 to win weekly prizes. Prize offerings include basketball merchandise, new kicks and even the ultimate Dew Finals Experience with tickets, flights and accommodation to the 2022 NBA Finals presented by YouTube TV.
Mountain Dew mobile game features Zion Williamson
May 4, 2021