Mobile apps - Articles | Beverage Industry

Study shows grocery store apps, social media help with product discovery

Consumers overall list Facebook as top social platform to learn about new products

July 17, 2025

Tinuiti recently released its “2025 Food and Beverage Marketing Study,” which address a host of topics like how consumers discover new products.

group of young people drinking at a restaurant

CPG brands, retailers adapting to Generation Z, Alpha needs

Technology entices Gen Z, while Gen Alpha sees direct spending impact grow

Jessica Jacobsen

February 7, 2025

Generation Z and Alpha are having an increasing influence on the consumer packaged goods market, but do beverage-makers know what motivates these consumers?

supermarket grocery store aisle and shelves blurred background

Supermarkets contend with other channels

Independent supermarkets embrace omnichannel approach, digital solutions

Jessica Jacobsen

December 30, 2024

Today’s competitive grocery retailing environment has proprietors exploring a variety of technologies and SKU sets to keep consumers engaged.

Distribution

DSD technology leads to smart solutions for beverage distributors

Integrated technologies bring greater efficiency for operations

Lauren Sabetta

March 29, 2023

With increased SKUs, retailers need to have broader product availability, and wholesalers want to have the ability to service those retailers more efficiently, as such, DSD solutions that aid with inventory, merchandising and forecasting automation are hot topics in the beverage industry.

Distribution

DSD provides high-tech solutions, improve accuracy and sales

Optimizing efficiency and data key for DSD

Barbara Harfmann

March 28, 2022

Moving a burgeoning amount of SKUs from point A to point B has only gotten more complicated. Direct-store delivery (DSD) software and hardware solutions not only increases product traceability and sales, but provides on-demand simplicity and better customer service.

Channel Strategies

Mass merchandisers capitalize on one-stop-shop format, eCommerce

Physical retail continues to play a crucial role in omnichannel shopping habits

Lauren Sabetta

October 22, 2021

As consumers are likely to do more of a mix of in-store and online shopping, mass merchandisers are making substantial investments to expand online coverage, services and capabilities.

Channel Strategies

Consumers’ one-stop shopping lifts club store channel

Mobile apps streamline shopping process

Jessica Jacobsen

July 19, 2021

When it came to shopping this past year, many consumers prioritized one-stop shopping and cost savings as they dealt with the complexities of the pandemic. These priorities aided the warehouse clubs and supercenters channel as more consumers stockpiled goods and dealt with reduced shopping options.

Mountain Dew mobile game features Zion Williamson

May 4, 2021

In a one-of-a-kind gaming opportunity, Mountain Dew launched a limited-time mobile game "Zion Shoots. You Score." featuring NBA All-Star Zion Williamson.

Between Drinks

Dwayne “The Rock” Johnson’s tequila brand gifts up to $1M of “Guac on the Rock”

Drink gifting app @Get_GYDO connects people, facilitates buying of drinks

Barbara Harfmann

May 4, 2021

In celebration of Cinco de Mayo and May birthday of Dwayne “The Rock” Johnson, the actor and beverage entrepreneur gifted up to $1 million of “Guac on the Rock” with purchase of his Teremana tequila. A new drink gifting app, “Get Your Drink On,” enables users to socially gift a drink to someone in the same bar or in a location across the country.