Articles Tagged with ''mobile apps''

Smiley faces have been recognized for decades for their ability to communicate happiness without words. When Harvey Ball drew the first one in 1963 for an insurance company’s internal moral campaign, which paid him a meager $45, he certainly didn’t expect it would become a cultural phenomenon lasting through the decades.

Canton, Mass.-based Dunkin’ Donuts announced a program to give new members of its DD Perks Rewards Program the chance to score some extra perks. This week, Dunkin' Donuts, in partnership with Atlanta-based The Coca-Cola Co., is offering consumers who join the program the opportunity to win tickets to one of several COPA America Centenario soccer matches, also known as football, the company says.

Last month, an article by Brigid Sweeney for Crain’s Chicago Business titled “For Meijer, bigger is better,” caught my attention. Not far from my family’s new home, they are closing in on the final stages of completing a Meijer store; so needless to say, my curiosity was more than piqued.

As a baby boomer, I’ve never been a big online shopper. However, I did purchase a few items online this holiday season and was surprised at how easy it was. I capitalized on sales offers, didn’t have to look for parking or contend with crowded malls, and the items were shipped right to my home, saving me time, gas and aggravation.

As of July, the Google Play store and the Apple App Store each offered more than 1.5 million apps for download, according to Statista. There’s pretty much an app to make just about anything easier and more convenient.

The world of retail is ever-changing, and retailers continually have to innovate and adapt to the changing times and consumer.

New York-based Nielsen launched Nielsen Homescan Consumer Moments. This new offering, which will be available to U.S. clients in the fourth quarter of this year, leverages mobile application technology to create a new and powerful consumer market research tool, the market research firm says. For marketers, the Nielsen Homescan Consumer Moments will offer a visual, interactive digital dashboard, revealing a complete view of consumer eating and drinking habits. This new service will link to Nielsen’s Homescan Panel purchase behavior data to bridge behavioral patterns of purchase and consumption, it adds.

Summer is here, and Purchase, N.Y.-based PepsiCo Inc.’s Pepsi brand is offering consumers one-of-a-kind fan experiences to some of the hottest music and sporting events, restaurants and travel destinations, it says. The brand announced how it will kick off the season with a summer campaign that will offer consumers prizes as well as a new mobile app that invites fans to "pop open music every hour."