Summer is here, and Purchase, N.Y.-based PepsiCo Inc.’s Pepsi brand is offering consumers one-of-a-kind fan experiences to some of the hottest music and sporting events, restaurants and travel destinations, it says. The brand announced how it will kick off the season with a summer campaign that will offer consumers prizes as well as a new mobile app that invites fans to "pop open music every hour."
Starting now and continuing through the season, consumers can win tickets to their choice of thousands of concerts, every hour, the company says. Additionally, Pepsi fans will have the chance to access unique music experiences through Pepsi's new loyalty program and app, Pepsi Pass, it adds. Pepsi Pass is a rewards-based application (available on iOS and Android devices) where consumers earn points by entering and scanning codes on select Pepsi single serve products.
By downloading and signing up for Pepsi Pass, consumers can enter for a chance at hourly ticket prizing or access a universe of prizes including trips to the summer's top music festivals and concerts, a VIP experience during MLB All-Star Week in Cincinnati and dining credit with a range of Pepsi partner restaurants, the company says.
"Pepsi's goal every year is to be at the pulse of pop culture and bring fans closer to the musicians, athletes and experiences they love," said Linda Lagos, brand marketing and digital director at PepsiCo, in a statement. "Nothing says summer like outdoor music festivals and live sporting events. We are excited to launch our 'Pop Open Music' campaign and Pepsi Pass, which will deliver unprecedented access to these experiences to more of our fans."
The following is a list of events and prizes:
- Pepsi, through its new partnership with Live Nation, will send fans on a VIP experience to Lollapalooza.
- Pepsi and iHeartRadio partnered to bring fans tickets to the iHeartRadio Music Festival in Las Vegas.
- Pepsi will send a select number of fans to the MTV Video Music Awards in August.
- The brand is working with MLB to bring VIP experiences to fans including a MLB All-Star Week package, which includes viewing of batting practice, field-level tickets to regular season games and more.
Hundreds of hospitality and food prizes also can be won for establishments such as SLS Las Vegas and Miami, and gift cards for Applebee's, Hard Rock Cafe and more.