Summer is here, and Purchase, N.Y.-based PepsiCo Inc.’s Pepsi brand is offering consumers one-of-a-kind fan experiences to some of the hottest music and sporting events, restaurants and travel destinations, it says. The brand announced how it will kick off the season with a summer campaign that will offer consumers prizes as well as a new mobile app that invites fans to "pop open music every hour."
Starting now and continuing through the season, consumers can win tickets to their choice of thousands of concerts, every hour, the company says. Additionally, Pepsi fans will have the chance to access unique music experiences through Pepsi's new loyalty program and app, Pepsi Pass, it adds. Pepsi Pass is a rewards-based application (available on iOS and Android devices) where consumers earn points by entering and scanning codes on select Pepsi single serve products.