Susan Sentell

Digital presence vital for food and beverage companies

Product content helps reach consumers

January 15, 2016

For today’s consumer, researching products online is the new norm for consumer packaged goods (CPG). Consumers want to know more about the products they are purchasing well before they grab a shopping cart.

The Non-Alcohol Beverage Market, analysts at Beverage Marketing Corporation detail how established categories ― like carbonated soft drinks, bottled water, fruit beverages ― and emerging beverage segments ― such as plant milks, ready-to-drink coffees and teas ― are navigating these shifts.

This important industry event is a learning and information sharing experience for warehousing, distribution and fleet management professionals who will have the opportunity to continue to share ideas and network with their industry peers in a safe and productive format as we continue to navigate these challenging times.

Susan Sentell

ARTICLES

Digital presence vital for food and beverage companies

Get our new eMagazine delivered to your inbox every month.

Stay in the know on the latest beverage industry marketplace trends.