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Commentary

Last Drop

GrapeStars highlights celebrities wine and spirits brands

Online marketplace offers direct-to-consumer purchasing

Last-Drop-Grapestarts---last-drop.jpg
July 11, 2020
GrapeStars launched its online marketplace app where celebrities can directly promote their wine and spirits brands to fans via social media through the direct-to-consumer sales channel. GrapeStars enables fans to find any of the 200-plus celebrity brands and have products shipped directly to their doorstep by scrolling through an Instagram or Facebook feed. Featured on the platform are wine and spirits brands from such celebrities as Brad Pitt, Andrea Bocelli, Angelina Jolie, Sarah Jessica Parker, Ryan Reynolds, Drake, Nick Jonas, Kate De Castillo, Robert De Niro, Matthew McConaughey, Justin Timberlake, John Legend and 50 Cent..
KEYWORDS: celebrity beverage direct-to-consumer (DTC) mobile apps

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