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Home » Topics » Commentary

Commentary
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a 12-pack of Coca-Cola Holiday Creamy Vanilla soda cans

Holiday tables offer insight into beverage trends

3 in 4 consumers willing to try new beverages during the holidays
jessica Jacobsen
Jessica Jacobsen
November 18, 2025

In an October report from Leger it highlights that holiday tables are a window to a host of insights including exploration, mindful indulgence and socializing as well as emotional touchpoints.


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Getty Images

Ibotta unwraps success strategies ahead of holiday season

Ibotta's chief revenue officer shares insights on holiday shopping plans
Chloe Alverson
Chloe Alverson
October 29, 2025

Chris Riedy, chief revenue officer at Ibotta, shares how this year’s strategies and findings differ from previous years.


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The image shows Dot, an autonomous delivery robot developed by DoorDash.

Automated, autonomous vehicles’ future looks bright

DoorDash Labs develop Dot, a commercial autonomous delivery robot
jessica Jacobsen
Jessica Jacobsen
October 14, 2025

Automated and autonomous technologies are helping change not just warehouse operations, but also consumer goods delivery.


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 person dressed in 1980s-inspired workout attire, promoting the new BuzzBallz "Grapes Gone Wild" flavor and a limited-edition "KettleBallz" kit.

Community key to engaging Gen Z LDA drinkers

IWSR research suggests brands find creative ways to meet younger beverage alcohol consumers
Sabetta-Lauren.jpg
Lauren Sabetta
October 13, 2025

With the Gen Z legal drinking age (LDA) demographic growing, a recent Insight from IWSR identified community, flexibility, and discovery as major themes that help connect these consumers with beverage alcohol. 


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hop tea

Beverage market exemplifies pathway of innovation

History informs innovation as we navigate beverage markets through the decades
douglasPeckenpaugh_contact.jpg
Douglas J. Peckenpaugh
October 8, 2025

Group Publisher Douglas J. Peckenpaugh reflects the changes within the beverage market as Beverage Industry nears its 80th anniversary and highlights the growing non-alcohol beverage market.


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beverages from HTeaO and Poppi Feel-Good Prebiotic Soda

Dirty sodas continue to pop-up in North America

Foodservice collaborations, alcohol versions take dirty sodas to next level
jessica Jacobsen
Jessica Jacobsen
September 17, 2025

Dirty sodas started off as viral hit, but North American launch data shows these having staying power with consumers, brands are embracing that engagement with foodservice and alcohol partnerships.


Read More
Chlorophyll Water

Consumer interest in bioactive products on the rise

Science backed functional benefits peak consumer interest
Sabetta-Lauren.jpg
Lauren Sabetta
September 16, 2025

A recent Brightseed survey shows an uptick in U.S adults who now consider themselves to be bioactivists, noting that these consumers are motivated by long-term goals like avoiding future illness and maintaining a healthy lifestyle.


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The image shows the Heinz Tomato Ketchup Smoothie

Fusion beverage flavors draw excitement, adventure

Smoothie King embrace unique flavor combos with HEINZ Tomato Ketchup Smoothie
Sabetta-Lauren.jpg
Lauren Sabetta
August 25, 2025

With consumers increasingly looking for exciting and functional drinks that deliver on taste without compromising health goals, unique beverage flavors enable brands to capture attention in a crowded market.


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Benexia Seeds of Wellness Chia Milk

Top food, beverage trend predictions come to life in market

Innova Market Insights’ report highlights trends driving launches
jessica Jacobsen
Jessica Jacobsen
August 20, 2025

Plant-based, added fiber and sustainability are among the trends that Innova Market Insights address with its “Food and Beverage Industry Trends: May 2025” report that are impacting food and beverage launches.


Read More
a promotional graphic for 7 Brew Coffee

Specialty beverages are having their moment

McDonald’s to test beverage concepts with learnings from CosMc’s
jessica Jacobsen
Jessica Jacobsen
August 15, 2025

Specialty beverages are not new to foodservice, but dedicated drive-thru beverage concepts are making waves in the market, while established operations are testing new drink lineups.


Read More
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2026 Beer Market Report: Moderate outlook for US beer market

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2026 state of the industry

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April 16, 2025

2025 State of the Industry Series: Alcoholic Beverages

On Demand In Beverage Industry’s annual State of the Industry: The Alcohol Beverage Market, analysts at S&D Insights LLC delve into these trends and how they’re shaping the industry.

April 8, 2026

2026 State of the Industry Series: Non-Alcohol Beverages

In Beverage Industry’s annual State of the Industry: The Non-Alcohol Beverage Market, analysts at S&D Insights LLC provide an in-depth look at the past year and what the future holds for them in 2026.

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