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Home » Topics » Commentary

Commentary
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Celebrating Coca-Cola’s custodians, curators and catalysts

Jennifer Zegler
June 20, 2011

In a way, The Coca-Cola Co., Atlanta, approached the occasion of its 125th anniversary with a celebration of change. The company has gone through a multitude of overhauls in its century and a quarter history that represent the evolution of its business and the industry, such as the following: Until 1955, The Coca-Cola Co. offered one product in one package. Today, the company owns a stable of 3,500 products globally.


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New ways to enjoy

jessica Jacobsen
Jessica Jacobsen
June 20, 2011

When it comes to innovation, Charles Gibb, president of Belvedere Vodka, knows how important it is to do something new and different. That approach helped the company to develop its newest variety, Bloody Mary flavored vodka. While many flavored vodkas are formulated around sweet combinations, Belvedere wanted its focus to be on something different.


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Beverage Beat: An Allergen Aware World

Elizabeth Fuhrman explores the world of allergen friendly products.
Elizabeth Fuhrman
May 16, 2011
I once dreamed of baking treats for my daughter’s birthdays to take to school to share with her friends like my mother did when I was a child. When my friend told me that her children can only bring store-bought treats to school because of allergens, among other safety concerns, I was disappointed to hear that, but after reporting on the beverage and food industries for nine years, I was not surprised.
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Last Drop: Scene Setters

Beverage Industry Managing Editor Jennifer Zegler finds out how beverages can enhance an experience.
Jennifer Zegler
May 16, 2011
During an interview for this month’s cover story, Rick Zimmerman, senior vice president of marketing and innovation for Cincinnati-based Sunny Delight Beverages Co., mentioned that his innovation strategy is influenced by Harvard Business School Professor Clayton Christensen.
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Beverage Beat: Prepping for Summer Selling Season

Summer holidays bring waves of beverage promotions
Elizabeth Fuhrman
April 4, 2011
Beverage Industry’s Editor-in-Chief Elizabeth Fuhrman pines for the first summer barbecue and the seasonal beverage promotions that come along with it.
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Last Drop: Social interaction

Jennifer Zegler
April 4, 2011
Expo West provides insights on benefits of social media, says Beverage Industry Managing Editor Jennifer Zegler.

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Beverage Beat: Healthy innovations for 'maxed out' moms

Elizabeth Fuhrman
March 7, 2011
Beverage Industry’s Editor-in-Chief Elizabeth Fuhrman finds time strapped while balancing newfound role.
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Last Drop: Wellness Watchmen

Jennifer Zegler
March 7, 2011
Beverage Industry Managing Editor Jennifer Zegler notes some proactive ways manufacturers and retailers are watching out for consumers.

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Beverage Beat: A 'healthy' outlook for the industry

Steve Pintarelli
February 7, 2011
Beverage Industry’s Publisher Steve Pintarelli discusses how functional claims continue to impact new product development.
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Last Drop: Made in the U.S.A.

Jennifer Zegler
February 7, 2011
Beverage Industry Managing Editor Jennifer Zegler provides insight on two home-grown categories benefiting from domestic preferences.

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