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This fall semester, functional meals and beverages are top of mind for college students, influencing campus dining, according to Chartwells Higher Education.

Spirits-based ready-to-drink (RTD) has become remarkably good at getting consumers to say “yes” the first time.

The popularity of fall seasonal beverages often is led by pumpkin, but beverage-makers are expanding beyond this seasonal fruit.

The Gatorade Sports Science Institute (GSSI) recently presented findings from its first “Body of Science” study, highlighting several disparities in how women hydrate and fuel their bodies.

Although beverage alcohol is experiencing a growth slump, ready-to-drink (RTD) cocktails remain the bright spot in the market giving spirits brands a wide range of opportunities to take advantage of this trend.

Consumers thirst for more information is seeing beverage labels take on a bigger role than branding. Associations and manufacturers are implementing digital tools to keep consumers in the know.

The beverage industry has had an interesting start to 2026. Many of the trends shaping the market today feel familiar. 

Circana unveils 2025 New Product Pacesetters as top innovations drive $6.2 billion in year-one sales.

As Brand Keys’ 25th annual Most Patriotic Brands survey highlights the top brands and categories that consumers view as patriotic, the market is seeing more brands release products and packaging to celebrate America’s 250^th birthday.

Organic versus paid debate is a false binary for beverage marketers as they evaluate marketing strategies.