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Home » Topics » Commentary

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Man shopping in beverage isle
Beverage Beat

Circana releases 2023 New Product Pacesetters

Functionality fuels New Product Pacesetters , particularly beverages
jessica Jacobsen
Jessica Jacobsen
June 20, 2024

This year marked the 29th iteration of the New Product Pacesetters report from Circana. The 2023 New Product Pacesetters garnered a $6.1 billion in combined year-one sales across food, beverage and nonfood products, which was slightly less than the $7 billion achieved by 2022 Pacesetter sales.


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Most Popular Canned Cocktails
Between Drinks Column

Upgraded Points unveils top canned cocktails, mocktails by state

List comprised using Google Trends search data from May 2023 to May 2024
Sabetta-Lauren.jpg
Lauren Sabetta
June 14, 2024

Given the rise of ready-to-drink RTD cocktails, Upgraded Points recently released a study unveiling the most popular canned cocktails and mocktails in each U.S. state. 


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Players lined up on the football field
Beverage Beat

NIL offers new opportunities for athletes, beverage brands

Authentic partnerships vital for successful campaigns
jessica Jacobsen
Jessica Jacobsen
May 15, 2024

A budding marketing opportunity for brand owners, NIL is gaining traction, but as beverage companies look to engage in this realm, it is important to understand the dynamics.


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Beverage Beat

Beverage Industry mourns the loss of John Peter Koss

Columnist showed passion for warehouse operations through writing
jessica Jacobsen
Jessica Jacobsen
April 24, 2024

Although John’s column will no longer be part of Beverage Industry, he left a legacy with us and you the readers that was just as impressive as his time on earth. 


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Bluebird Hardwater Cans on Ice
Between Drinks Column

Study shows Gen Z starting to drive innovation in beverage alcohol

Flavor profiles, convenience driving market demand
Sabetta-Lauren.jpg
Lauren Sabetta
April 23, 2024

As more Gen Zers reach the legal drinking age, experts highlight how this younger generation is driving variety and innovation in the beverage alcohol market.


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CELSIUS Energy Drinks
Between Drinks

Global energy drinks market quick to pivot, research shows

Energy category evolves from health focus to sleep health research shows
Sabetta-Lauren.jpg
Lauren Sabetta
March 18, 2024

As demand for energy drinks continues to rise across the globe, Mintel highlights how evolving consumer trends are impacting the global market.


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California Heritage Wine Collection
Beverage Beat

Private label dollar sales increase in 2023

Associations, retailers highlight younger shoppers affinity for private label
jessica Jacobsen
Jessica Jacobsen
March 15, 2024

A recent report from the Private Label Manufacturers Association (PLMA) shows that consumers were more intrigued by store brands in the past year.


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Suja_ProteinShakes.png

Readers name their favorite new product for January

Suja Organic Protein Shakes take No. 1 position
March 6, 2024

The readers of Beverage Industry have selected their favorite new product released in January and the results are out.


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Two men drinking wine outdoors
Between Drinks

Research shows males age 60 and older more involved with wine

Younger generation increasingly interested in no, low alcohol consumption
Sabetta-Lauren.jpg
Lauren Sabetta
February 16, 2024

Colangelo & Partners and Wine Opinions conducted its second annual wine survey, this year honing in on U.S. wine drinker attitudes and behaviors, as well as trends related to beverage alcohol consumption and health.


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shopping cart, calculator, receipt
Beverage Beat

Authenticity vital as consumer shopping behaviors shift

Salsify report suggests way to engage with consumers as budgets impact spending habits
jessica Jacobsen
Jessica Jacobsen
February 15, 2024

Salsify’s “2024 Consumer Research” report shows how budgeting efforts are shifting consumer shopping habits and pinpoints ways that brands can engage with shoppers.


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