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In the consumer packaged goods market, brand loyalty has been vital for the long-term health of these products and services. Yet, as today’s consumers feel the pinch of inflation, research shows that price increases are challenging shoppers’ loyalty to brands.

In a post pandemic world, data shows that alcohol companies are being more cautious with advertising budgets and exploring other forms of marketing or advertising to reach their target audience.

Past-day coffee consumption remains strong based on a recent study from the National Coffee Association. Given coffee’s presence in American’s day-to-day life, manufacturers all elevating the experience for those drinking coffee at home.

Informa Markets’ Natural Products Expo West, part of the New Hope Network family of brands, hosted more than 65,000 registered attendees and 3,000 exhibiting companies March 7-11 at the Anaheim Convention Center.

Bell’s Brewery, now owned by Australian beverage company Lion, was started by Larry Bell in 1983. One of Bell’s most beloved brews is the Oberon Ale, an American wheat ale.

As plant-based beverages have grown elevenfold since the turn of the century, discussions have percolated regarding the use of the term milk. Earlier this year, the U.S. Food and Drug Administration (FDA) announced draft recommendations for the industry on the naming of these products as well as recommendations on voluntary nutrient statements for their labeling.

Growing urbanization, changing lifestyles are some pivotal factors influencing the demand for instant coffee, especially among youngsters, around the world, expert note.