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A report from Attentive shows that consumers are engaging in conversation commerce, an interactive, people-driven experience that supports the consumer buying experience, converging text messaging and shopping.

After seven years with Beverage Industry, Managing Editor Barbara Harfmann is moving on to Dairy Foods. She reflects on some of the stories she was privileged to tell, including BodyArmor and Goose Island, and the chance to highlight women-founded brands such as Hint and Lone River Beverage Co.

Consumers are looking for easier to understand food and beverage labels, particularly when it comes to health-and-wellness products, an Attest survey of 2,000 consumers finds.

Celebrities like Ryan Reynolds and Terry Bradshaw are among the many celebrities inviting consumers to “sip like a star” while imbibing in tequila, bourbon, gin, vodka and more.

In the beverage supply chain, waste generation in the form of raw and packaging materials is realistically never going to go completely away. Therefore, producers should adopt a “waste control philosophy” to minimize loss.

Organizations are stepping up to ensure that women have a more balanced representation throughout the beverage market thanks to programs like the Brewers Association’s DEI Mini-Grants Program and the Females in Food Community.

Consumers differ on how they get their morning caffeine, but regardless of what beverage you start your day with, the coffee and tea market is expected to stay piping hot.