Commentary - Articles - Page 18

Operations Perspective

Warehousing more than storing CPGs

Facilities serve as transition terminals in workflow process

March 1, 2021

Even though they might vary in size and scope, the beverage warehouse represents a very expensive multi-functional asset that requires astute management.

Between Drinks

Budweiser champions resilience of America, opts out of Super Bowl ad

Budweiser uses media spend for COVID-19 vaccine awareness with Ad Council

Barbara Harfmann

February 17, 2021

The Coca-Cola Co., PepsiCo and Budweiser are among the big brands not advertising in the Super Bowl. An advertiser for 37 years, Budweiser will be using part of its media spend to help support recovery in the on-premise channel through COVID-19 vaccine awareness, access and education.

Beverage Beat

CMO Council survey suggests growth recovery in store for 2021

Marketing technology to play growing role, report suggests

Jessica Jacobsen

February 16, 2021

In its “Getting it Done in 2021,” the Chief Marketing Officer (CMO) Council highlights a recent survey that shows global marketing leaders are projecting an optimistic outlook for growth recovery in 2021.

Between Drinks

Foundations providing emergency grants for essential hospitality workers

USBG National Charity Foundation disburses $9.6M to help 32K hospitality workers

Barbara Harfmann

January 20, 2021

The National Restaurant Association reports that nearly 100,000 restaurants are in danger of permanently closing. Yet, some foundations are “sharing the love” with much-needed financial help.

Beverage Beat

2021 ushers new era of design for Beverage Industry

eMagazine adds features, interactions to bring content to life

Jessica Jacobsen

January 19, 2021

Beverage Industry and our parent company, BNP Media, are more than excited to introduce the latest in eMagazine design.

Last Drop

Mtn Dew, Burton Snowboard unite in “One World” efforts

Sarah Graybill

January 18, 2021

Mtn Dew and Burton Snowboards recently announced One World, a partnership surrounding the One World project that features a full-length feature film and a limited-edition collection of goods created with rPET Polartec and 12 episodes of digital content celebrating the love of snowboarding, the environment, and the desire to discover what's next, the brands say.

Cover Feature

2021 Bottler of the Year: Coca-Cola Bottling Co. UNITED

Southeast bottler nearly quadruples in size, embraces team mentality

Barbara Harfmann

January 7, 2021

Founded in 1902, Coca-Cola Bottling Co. UNITED has grown to be the second largest privately owned bottler in North America. Under the leadership of its CEO John H. Sherman, the company has nearly quadrupled in size, going from 50,000 customers to 150,000, 20 facilities to 60 production and sales and distributions center and grew its revenue to $3 billion.

Beverage Beat

On-premise, foodservice embrace new dynamics

Digital solutions in-store for restaurants in 2021

Jessica Jacobsen

December 17, 2020

On-premise and foodservice operators are embracing the new dynamics brought on by the pandemic in order to engage with consumers.

Between Drinks

Check value, premiumization rises on-premise

Nearly two-thirds of consumers have increased tip amounts

Barbara Harfmann

December 16, 2020

Many of us are more than ready to bid adieu to 2020, but experts note the following on-premise trends: check values are higher; wait staff are earning higher tips; and consumers are “treating” themselves to more premium cocktails and spirits.

Last Drop

What you sip your drink from matters

How container size/shape, material impacts a beverage

Sarah Graybill

December 15, 2020

Whether consumers are drinking directly or pouring into a glass to enjoy, product packaging can affect pour consistency, temperature and even flavor profile.