Commentary - Articles - Page 20

Last Drop

Celebrities, Jane Walker celebrate women’s votes

IGTV spots, custom apparel toast Equality Day

September 16, 2020

In celebration of Equality Day (Aug. 26) and women’s right to vote, Johnnie Walker’s Jane Walker brand partnered with activist celebrities to host inspiring TV conversations and released custom T-shirts to encourage women to vote.

Readers name their favorite beverage of July

Three-way tie result in monthly poll

September 8, 2020

Three is the magic number in Beverage Industry’s monthly poll as the vote resulted in a three-way tie among readers.

Beverage Beat

Study shows consumers eager to return to restaurant dining

Patronage will hinge new expectations for digital support

Jessica Jacobsen

August 26, 2020

According to a study released by Oracle Food and Beverage, consumers are hopeful about visiting restaurants again, but these visits might require more efforts from operators.

Between Drinks

Beverage companies boost revenue through virtual events

Digital marketing crucial in current business climate

Barbara Harfmann

August 25, 2020

As the COVID-19 shutdown continues to wreak havoc on the economy, beverage companies are getting creative when it comes to boosting revenue and connecting with consumers.

The Last Drop

Buddha’s Cup Kona coffee benefits from sustainable practices

Combination of low-tech, high-tech methods promote coffee bean growth

Sarah Graybill

August 24, 2020

Buddha’s Cup’s 100-acre plantation in Holualoa has adopted both low-tech and high-tech growing and harvesting methods that optimize the success of the Kona coffee crops, while also having minimal impact on the local ecosystem.

Between Drinks

Women shine in the beverage industry

Stephanie Macleod first woman to win Whisky of the Year award

Barbara Harfmann

August 12, 2020

Women are continuing to lead in the beverage industry. Some of note include Mikalia Ulmer, a young 15-year-old CEO who founded a lemonade company, and Stephanie Macleod of John Dewar and Sons, who was the first woman to win the prestigious Whisky of the Year award.

Beverage Beat

Experts highlight necessity for craft purveyors to shift sales strategy

Consumers becoming accustomed to at-home alcohol consumption

August 11, 2020

Craft brewers and distillers were hurt economically at the early stages of the pandemic. As such, experts are highlighting the need to pivot sales methods to still reach consumers.

Readers name their favorite beverage of June

Monthly poll results in tie

August 3, 2020

The readers of Beverage Industry had some tough choices for the Readers’ Choice: New Product of the Month poll for June. As a result, two winners were selected for the poll.

Last Drop

GrapeStars highlights celebrities wine and spirits brands

Online marketplace offers direct-to-consumer purchasing

July 11, 2020

GrapeStars launched its online marketplace app where celebrities can directly promote their wine and spirits brands to fans.

Operations Perspective

Automation adoption impacts staffing challenge for beverage operations

Changes to materials, equipment additional factors in staffing needs

John Peter Koss

July 10, 2020

Although automation has altered staffing needs for beverage operations, it has not eliminated the challenges that beverage manufacturers and distributors need to address.