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Between Drinks

Beverage companies step up amid COVID-19 pandemic

All hands on deck to direct critical resources to first responders, food banks
Barbara Harfmann
May 6, 2020
During this unprecedented time in history, the COVID-19 pandemic continues to have a devastating impact on the supply chain, causing bars, restaurants and retailers to close, tradeshows to be shuttered, and living rooms to turn into workplaces and schools.
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Drake’s Organic Spirits to donate hand sanitizer to medical facilities
Between Drinks

Drake’s Organic Spirits to donate hand sanitizer to medical facilities

Drake’s facilities can produce up to 20 million 2-ounce packets per month
May 6, 2020
Drake’s Organic Spirits announced plans to donate up to 1 million ounces of hand sanitizer to medical facilities, law enforcement personnel, EMTs and other first responders who answer emergency calls and place themselves in harm’s way.
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Kum & Go, Boxed Water to plant 8,000 trees
Between Drinks

Kum & Go, Boxed Water to plant 8,000 trees

Brands partner for “Better Our Planet” campaign benefitting U.S. forests
May 6, 2020
In response to the rising demand for sustainably packaged water, Boxed Water Is Better has partnered with Kum & Go over the past two years to offer an alternative to plastic water bottles across their locations in 11 states.
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Between Drinks

Bombay Sapphire campaign inspires creativity

Create From Home campaign prompts creating, making
May 6, 2020
During these uncertain times of social distancing, Bombay Sapphire is inspiring and offering the tools for everyone to “stir creativity” with Create From Home, a multi-platform learning experience that offers online classes, workshops and cocktail-making sessions led by influencers from diverse fields.
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Operations Perspective

Beverage operations realize benefits of digital advancements

Formulation, packaging, storage and distribution all reap benefits
John Peter Koss - Beverage Industry
John Peter Koss
May 5, 2020
Recently, a robust research effort was initiated to answer questions posed at a technical conference: “what does going digital mean?” and “what do you mean by digital?” The variety of answers received was interesting because they demonstrated different interpretations of the questions, as well as a real understanding of the term “digital.”
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Lipton Green Tea White Peach and Watermelon

Readers name their favorite beverage of March

Lipton Green Tea extensions win the monthly poll
April 28, 2020

In the Readers’ Choice: New Product of the Month for March, the visitors to bevindustry.com have shown that they are taking comfort in healthy solutions. 


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Between Drinks

Villa maria, Colin West make collaborative documentary

68-minute film shows highs and lows of making world-class wine
April 12, 2020
New Zealand-based winery Villa Maria teamed up with American filmmaker Colin West of WINERAM Productions to release “Vintage,” a feature-length documentary that tells a uniquely Kiwi story, capturing the incredible highs and heart-breaking lows of making world-class wine in New Zealand.
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Between Drinks

RZA guides TAZO tea drinkers to relaxation

Hip-hop artist offers downloadable "Explorations" to tackle challenges
April 12, 2020
For legendary hip-hop artist and producer RZA from The Wu-Tang Clan, mental exploration has been key in shaping his creative wisdom throughout his career. He teamed up with TAZO tea to create a series of five unique Guided Exploration tracks aimed at helping anyone, anywhere explore and unlock their creative potential, the company says.
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