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Home » Topics » Commentary

Commentary
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Research shows sugar reduction important to consumers

Innova Market Research finds natural sweeteners contributing to growth
jessica Jacobsen
Jessica Jacobsen
December 19, 2019
Whether it’s upcoming New Year’s resolutions or part of a lifestyle change, it seems as though sugar reduction is a popular topic for consumers.
Read More

Plant safety vital for successful beverage facility

Operators can evaluate practices through facility breakdown, review
John Peter Koss - Beverage Industry
John Peter Koss
December 19, 2019
Because safety has many aspects, the focus here is directed primarily toward physical facilities, personnel protection and approaches for establishing and managing a safe environment.
Read More
Mississippi River Distilling Cody Road

Readers name their favorite beverage of November

Mississippi River Distilling’s Cody Road whiskey and bourbon edges out competition
December 17, 2019

The year might be coming to a close soon, but that doesn’t mean the innovations in the beverage market have slowed down. Across all sectors of the alcohol and non-alcohol beverage market, brand owners continue to develop products that bring joy to consumers’ lives.


Read More
Sarah Graybill - The Last Drop

Holiday campaigns deliver delight

Pepsi and Breckenridge Brewery gift it forward, deliver Christmas trees
Sarah Graybill
Sarah Graybill
December 16, 2019
Seizing a prime opportunity to leverage holiday spirit to have an impact on humanity this holiday season, beverage brands such as Pepsi and Breckenridge Brewery are upping their holiday campaign games.
Read More
Heritage Distilling Spirits Advent Calendar

Beverage brands leverage holiday campaigns to spread cheer

Brands boost holiday sales via in-store promotions, eCommerce
December 13, 2019
Heritage Distilling releases advent calendar. Drizly's eCommerce network expands. share the holiday “cheers” with their vegan and dairy-free pals. ALDI now delivers drinks store-to-door. Caledonia Spirits has assembled a sweet set-up for gin lovers.
Read More
Game of Thrones Single Malt Scotch Whisky

Beverage brands light it up for the holidays

Marketing campaigns use nostalgia to influence shopping behavior
December 13, 2019
The holidays are nearly here, and consumers and beverage brands also are getting in the "spirit."
Read More

Beverage brands capitalize on magic of the holidays

Brands get in the ‘spirit’ by releasing holiday packaging, festive TV ads
Barbara Harfmann
December 12, 2019
Wishing you a safe and memorable holiday season, and remember to “enjoy responsibly.”
Read More
Belfour Spirits

Readers name their favorite beverage of October

Belfour Spirits whiskey lineup wins monthly poll
November 26, 2019

The readers of Beverage Industry know a champion when they see one. For the Readers’ Choice: New Product of the Month Poll for October, the monthly champion in no stranger to a winning playbook.


Read More

Calculating pre-distribution versus warehousing costs

Established function/activity cost relationships aid supply chain
John Peter Koss - Beverage Industry
John Peter Koss
November 19, 2019
Even though warehouse structures might be called sales centers, distribution centers, dispatch stations and other names, the specific terminology becomes very important.
Read More
D.G. Yuengling & Son Inc. announced its first-ever beer collaboration with chocolate brand Hershey’s.

Innovation abounds for beverage brands

November 13, 2019
D.G. Yuengling & Son Inc. announced its first-ever beer collaboration with chocolate brand Hershey’s. LifeFuels integrates a three-part hydration system. Belfour Spirits launched its ultra-premium whiskey brand and family of products, The Spirit of Champions.
Read More
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