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D.G. Yuengling & Son Inc. announced its first-ever beer collaboration with chocolate brand Hershey’s. LifeFuels integrates a three-part hydration system. Belfour Spirits launched its ultra-premium whiskey brand and family of products, The Spirit of Champions.

Busch launched Busch Latte. Bombay Sapphire unveiled a new collaborative art installation. Pepsi announced its Always be Celebrating campaign in support of 100 years of the NFL. Pedialyte announced NFL wide receiver Odell Beckham Jr., is serving as an ambassador for the brand.

There’s been a massive focus on improving not just the quantity of what’s delivered, but the quality of life for those delivering it.

When media began covering the horrific event, many companies and organizations announced donations and other assistance to help disaster relief and recovery.

Larceny Kentucky Straight Bourbon Whiskey launched a new augmented reality app. Atay Ice Tea unveiled its Cleansing Spicy Lemon Ginger. Busch Beer and Big Buck Hunter are teaming up to support wildlife conservation.