Commentary - Articles - Page 29

SPRiZZi Drink-Co. introduced a new line of craft sodas: 1767 Craft Soda.

Beverage companies release new flavors, campaigns

August 23, 2019

SPRiZZi Drink-Co. introduced a new line of flavored craft sodas. Post Brewing Co. launched its first-ever advertising campaign, and Wine Water Ltd. launched O.Vine.

Breweries, distilleries ‘go-to’ destinations to facilitate fan engagement

Bayou Rum distiller opens $8 million Barrel Library and Event Center

Barbara Harfmann

August 23, 2019

To educate consumers about the brewing process or how handcrafted spirits are made, many breweries and distillers operate as “go-to” destinations complete with tours, taprooms, samples and merchandise.

Brisk Iced Tea can with Hobbs and Shaw art.

Beverage brands launch new campaigns, products to coincide with giveaways

August 13, 2019

RumChata released its Summer Tumbler, Green Mountain Coffee Roasters partnered with National Geographic, Bud Light rolled out a new TV campaign, and Brisk Iced Tea partners with Hobbs and Shaw movie.

Last Drop - Taylor Karg - Beverage Industry

Budweiser announces partnership with National Women’s Soccer League

Beer brand will support NWSL in on- and off-season

Taylor Karg

August 13, 2019

Not only did the women celebrate, but they celebrated with ice-cold bottles of Budweiser beer in their hands.

Data collection helps retailers, beverage-makers support consumer needs

Drizly, Nielsen announce new platforms that aid clients

Jessica Jacobsen

August 13, 2019

Data collection technology is allowing retailers and manufacturers the ability to develop and stock the products that consumers want or even know the ones in which they should be investing time and money.

Beverage companies launch their latest campaigns, products

July 25, 2019

Smirnoff launched the latest TV commerical for its Smirnoff Zero Sugar Infusions Line. CERIA Brewing Co.'s cannabis beer titled Grainwave now is available in 132 dispensaries throughout Colorado. S&D Coffee & Tea launched their latest product line of eight infused, non-carbonated beverages.

IRI releases 2018 New Product Pacesetters

Gatorade Flow, Mountain Dew Ice top new beverage

Barbara Harfmann

July 25, 2019

The most successful brands emphasize wellness, indulgence and convenience.

Crown Royal's Purple Bag Project. - Beverage Industry

Beverage brands heat up summer with new campaigns, partnerships

July 12, 2019

Sparkling Ice launched its latest sweepstakes. Regatta Craft Mixers announced a partnership with US Sailing. Gatorade launched a new campaign designed to encourage young girls to participate in sports.

Podcast shares what’s impacting the beverage alcohol market

Beverage Industry launches Sip & Learn podcasting series

Jessica Jacobsen

July 12, 2019

The podcast episode offered a nice dive into the latest trends impacting the beverage market with insights from three experts in a nearly 40-minute package.

Concepts, clarifications needed to understand water

Safe Drinking Water Act keeps key beverage ingredient in compliance

John Peter Koss

July 8, 2019

For the purpose of this discussion, water will be referred to as an ingredient, although across all segments of the beverage arena water might be labeled as a raw material.