The readers of Beverage Industry know a champion when they see one. For the Readers’ Choice: New Product of the Month Poll for October, the monthly champion in no stranger to a winning playbook.

With 39 percent of the vote, Belfour Spirits – The Spirits of Champions, it lineup of whiskeys, won the monthly poll. Founded and led by Hockey Hall of Famer, Stanley Cup winner and Olympian Ed Belfour, who teamed up with his son and daughter, to create spirits with unique character for whiskey aficionados and cocktail enthusiasts. The three debut spirits are Rye Whiskey; Bourbon Whiskey, finished with Texas pecan wood; and a Limited-Edition Straight Rye Whiskey.

Finishing second in the poll was Kids ROAR Organic Sport Drink with 16 percent of the vote. Available in three flavors — Blue Raspberry, Orange and Watermelon — Kids ROAR also is non-GMO, soy, gluten and dairy free, and contains no artificial preservatives, colors, sweeteners or flavors.

Rounding out the Top 3, was Smooch Vodka with 14 percent of the poll. A six-times distilled, charcoal-filtered, American grain, non-GMO, gluten-free and kosher vodka, Smooch Vodka that can be consumed as a shot, for sipping on ice or mixing in cocktails, the company says.

Voting for the November new products poll will open Dec. 4 with voting closing at 11:59 p.m. ET on Dec. 16.