Rosé wine is among of the most popular beverage trends in the U.S. market at this time, so it’s no wonder that the readers of Beverage Industry felt the need to give accolades to the latest brand to hit the market.

In the Readers’ Choice: New Product of the Month poll for August, the voters on far and away named La Fête du Rosé the top new product. With 87 percent of the vote, St. Tropez, France-sourced Rosé wine brand showed that the beverage alcohol trend continue expand its reach. Created for today’s multicultural consumers, La Fête du Rosé is comprised of 80 percent Grenache, 14 percent Mourvèdre and 6 percent Syrah, the company says.

Although summer has come to a close, new products continue to hit market. Whether its permanent addition or fall seasonal release, the beverage industry never is short on innovations.

To vote on the latest new product releases, check back on Oct. 7 to vote in the next poll. Voting will close at 11:59 p.m. ET on Oct. 28.