Readers name their favorite new beverage of May
VOSS Flavored Sparkling Water finishes as No. 1
As the summer solstice officially came and went, consumers continue to thirst for refreshing beverages. In the Readers’ Choice: New Product poll for May, Beverage Industry readers’ selected Raspberry Rose and Strawberry Ginger VOSS Flavored Sparkling Water.
With 55 percent of the vote, VOSS Raspberry Rose and Strawberry Ginger contain zero sugar and zero calories, according to the company. They also contain no artificial ingredients and are made using natural flavors, it adds. VOSS flavored sparkling waters are available nationwide for a suggested retail price (SRP) range of $1.99-$2.29 for a bottle, as well as in 4-packs for a SRP range of $6.99-$7.99.
Coming in at No. 2 is UPTIME Energy’s self-titled line of energy drinks. Available in two flavors — White Peach Lemonade and Blood Orange — UPTIME contains 142 mg of natural caffeine and is designed to promote clarity and focus, the company says. Packaged in 355-ml aluminum bottes, UPTIME is available nationwide in single bottles and 12-packs for a suggested retail price of $2.73 and $29.99, respectively.
And lastly, finishing at No. 3 is Costa Mesa Distilling Group’s SoCal Silver Rum. SoCal Silver Rum features a 40 percent alcohol-by-volume content and is made with no added flavors, the company says. The 750-ml bottle is available in select markets for a suggested retail price of $19.99.
There are never a shortage of new product releases, so be sure to check back July 10 for the launch of the Readers’ Choice: New Product poll for June. Voting will end at 11:59 p.m. ET on July 29.