Costa Mesa Distilling Group LLC launched its new cocktail rum: SoCal Silver Rum. SoCal Silver Rum features a 40 percent alcohol-by-volume content and is made with no added flavors, the company says. The 750-ml bottle is available in select markets for a suggested retail price of $19.99.

Costa Mesa Distilling Group LLC, Costa Mesa, Calif.

Telephone: 844/667-6225

Internet: www.socalrum.com

Distribution: Select markets