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In November, Johnnie Walker revealed its Keep Walking campaign inviting a new generation of whisky drinkers to explore their world’s possibilities with Johnnie Walker.

December always is a busy time of year, but that didn’t stop innovators in the beverage market from releasing the latest crop of new products. In Beverage Industry’s Readers’ Choice: New Product of the Month poll for December, Hercules Mulligan Rum + Rye closed out the monthly poll by garnering 30 percent of the votes.

The family owned AB InBev distributor has become a force in the South, with a network of distribution facilities that bring with them their own sets of rewards and challenges.

The true measure of a successful distribution operation is how well it manages change. And most wholesalers can learn a thing or two about that from G.G. Distributing.

The year might be coming to a close soon, but that doesn’t mean the innovations in the beverage market have slowed down. Across all sectors of the alcohol and non-alcohol beverage market, brand owners continue to develop products that bring joy to consumers’ lives.

Seizing a prime opportunity to leverage holiday spirit to have an impact on humanity this holiday season, beverage brands such as Pepsi and Breckenridge Brewery are upping their holiday campaign games.