Readers name their favorite new beverage for December
Hercules Mulligan Rum + Rye wins monthly poll
December always is a busy time of year, but that didn’t stop innovators in the beverage market from releasing the latest crop of new products. In Beverage Industry’s Readers’ Choice: New Product of the Month poll for December, Hercules Mulligan Rum + Rye closed out the monthly poll by garnering 30 percent of the votes.
Inspired by the Revolutionary War hero Hercules Mulligan, Flaviar teamed up with spirits industry veteran Steve Luttmann to create of Hercules Mulligan Rum + Rye, which is based on a historic recipe from the Revolutionary War era. The spirit is a 50:50 blend of Caribbean-aged rum and homegrown American rye whiskey.
Coming in second in the monthly poll was Newground Hard Dutch Nitro Lattes with 13 percent of the vote. A release from Fundamental Beverages, the ready-to-drink malt beverage is infused with real coffee or tea, Dutch cream and alcohol.
Rounding out the Top 3 was ROAR Organic Electrolyte Infusion Powder Sticks with 11 percent of the vote. The travel-friendly drink mixes are formulated with functional ingredients such as electrolytes, antioxidants and B vitamins.
Now that the December poll has come to an end, it’s time to vote for your favorite new product of 2019. Voting is going on now and will close at 11:59 p.m. ET on Feb. 3. Tell us what your favorite new beverage of 2019 was, and vote now!