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Fresh Victor Cocktail Mixers

Readers name their favorite beverage of May

Fresh Victor Mixers wins with 29 percent of vote
July 6, 2020

Summer is in full swing and so are the new product releases. In the most recent Readers’ Choice: New Product of the Month poll for May from Beverage Industry, it looks as though readers are looking “freshen up” their beverage selections.


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Between Drinks

Reyka Vodka hosts beard contest

Best beard photos earn prizes, support good causes
June 5, 2020
With the mission to spread positivity, inspire and entertain people, and most importantly, support the bartender community, Reyka Vodka launched a new campaign — Beard of the Week.
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Between Drinks

Voss donates 700,000 bottles to first responders

Messages and “Clean Care Packages sent to those on frontlines
June 5, 2020
Like so many beverage brands, VOSS is doing its part to ensure that medical first responders on the frontlines are properly hydrated.
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Between Drinks

“Drinking Like Ladies in Crisis,” and more

Podcast creators begin writing book
June 5, 2020
In May, cocktail book authors Misty Kalkofen and Kirsten Amann launched their new podcast, “Drinking Like Ladies in Crisis.” Guests include restaurant owner-operators, mental health clinicians, policy-makers and homeschool educators.
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Between Drinks

Mountain Mel’s podcasts strive to educate, entertain

Clinical herbalist inspires others to take better care of themselves, protect planet
Barbara Harfmann
June 5, 2020
In the wake of COVID-19, beverage companies have stepped up efforts to connect with their customers by hosting podcasts and virtual tastings. For instance, Mountain Mel’s, purveyors of loose-leaf herbal teas, is offering online classes and podcasts designed to educate and entertain.
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Spindrift Pineapple

Readers name their favorite beverage of April

Spindrift wins monthly poll with 50% of vote
June 4, 2020

With summer just around the corner, the flavors associated with the long, hot days are in high demand. For the readers of Beverage Industry, the same rings true when selecting their favorite new product.


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