Commentary - Articles - Page 21

Between Drinks

IRI releases 2019 New Product Pacesetters report

Six beverage brands earned more than $100 million in multi-outlet channels

July 9, 2020

In Chicago-based Information Resources Inc. (IRI’s) 2019 New Product Pacesetters report, the market research firm reports the return of the $100 million product launch brands, and notes that both David and Goliath can win when it comes to successful new product launches in the food and beverage industries.

Beverage Beat

Euromonitor releases themes on evolving consumer markets

Report predicts various practices developed during COVID-19 will continue through markets

July 8, 2020

In Euromonitor International’s report “How Will Consumer Markets Evolve After Coronavirus?,” the market research firm identifies six COVID-19 themes impacting the consumer mindset.

Last Drop

St. Germain hosts Stay-at-Home Drive-In Movie Club

Brand offers discount to Drizly as part of campaign

Sarah Graybill

July 8, 2020

In the spirit of “going out” while staying in, St. Germain implemented a Stay Home Drive-In Movie Club. During May, the brand developed cocktails that consumers could make based on the movie selection.

Readers name their favorite beverage of May

Fresh Victor Mixers wins with 29 percent of vote

July 6, 2020

Summer is in full swing and so are the new product releases. In the most recent Readers’ Choice: New Product of the Month poll for May from Beverage Industry, it looks as though readers are looking “freshen up” their beverage selections.

Distribution

The cooler side of refrigerated truck bodies, trailers

Fleet suppliers design trailers, systems that support today’s refrigerated beverage needs

Jeff Cioletti

June 26, 2020

As refrigerated beverages proliferate the retail channels, suppliers are upgrading their refrigerated truck and trailer options for beverage distribution.

The Last Drop

Vahdam Tea offers $100K loan program to aid tea estates

Interest-free advances help farms ease cash flow, pay workers

Sarah Graybill

June 5, 2020

India’s tea industry has been severely impacted by the COVID-19 crisis, with upwards of 1 million tea estate farmers and owners facing hardships because of the failing crop, low cash flow and zero revenue, Vahdam Tea reports.

Between Drinks

Reyka Vodka hosts beard contest

Best beard photos earn prizes, support good causes

June 5, 2020

With the mission to spread positivity, inspire and entertain people, and most importantly, support the bartender community, Reyka Vodka launched a new campaign — Beard of the Week.

Between Drinks

Voss donates 700,000 bottles to first responders

Messages and “Clean Care Packages sent to those on frontlines

June 5, 2020

Like so many beverage brands, VOSS is doing its part to ensure that medical first responders on the frontlines are properly hydrated.

Between Drinks

“Drinking Like Ladies in Crisis,” and more

Podcast creators begin writing book

June 5, 2020

In May, cocktail book authors Misty Kalkofen and Kirsten Amann launched their new podcast, “Drinking Like Ladies in Crisis.” Guests include restaurant owner-operators, mental health clinicians, policy-makers and homeschool educators.

Between Drinks

Mountain Mel’s podcasts strive to educate, entertain

Clinical herbalist inspires others to take better care of themselves, protect planet

Barbara Harfmann

June 5, 2020

In the wake of COVID-19, beverage companies have stepped up efforts to connect with their customers by hosting podcasts and virtual tastings. For instance, Mountain Mel’s, purveyors of loose-leaf herbal teas, is offering online classes and podcasts designed to educate and entertain.