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Sparkling Ice launched its latest sweepstakes. Regatta Craft Mixers announced a partnership with US Sailing. Gatorade launched a new campaign designed to encourage young girls to participate in sports.

Drake's Organic Spirits launched its new line of Spiked Ice ready-to-drink (RTD) cocktails, Dunkin' introduced three new coffee lattes to keep consumers cool this summer, and Jevo partnered with select Six Flags theme parks to serve jello shots.

Tecate launched a new summer drinking campaign, White Claw was the official sponsor of The Kentucky Derby, Bulleit Frontier Whiskey hosted after parties for the 18th annual Tribeca Film Festival.

As consumers continue to attend happy hours, their thirst of Margaritas also will continue.

With the move to rear-load bulk trailers versus traditional side-loaders, liftgates have been playing a much more prominent role in beverage distribution fleets.