Commentary - Articles - Page 34

Creative cocktails part of many holiday celebrations

Craft spirits volume up 23.7 percent

December 14, 2018

As consumers and mixologists are experimenting with cocktail recipes, more might be turning to craft spirits for inspiration.

Cream liqueur brands have opportunity for growth

Quality, seasonals can fuel spirits segment

Jessica Jacobsen

December 14, 2018

Although food and beverage manufacturers continue to develop products that support healthy, better-for-you solutions, indulgent offerings still remain a key component to consumers’ consumption habits.

Prudent compliance worth investment

Agencies lay out rules, regulations for beverage-makers

John Peter Koss

November 23, 2018

Wherever you go, whomever you contact and everything you see in the beverage arena, in some manner, is governed by regulatory jurisdiction.

Direct Wines Inc. launched its Wine Lovers’ Advent Calendar for wine and Christmas enthusiasts. - Beverage Industry

Beverage brands continusously roll out new campaigns to coincide with sports, holidays

November 21, 2018

The NHL announced a partnership with New Amsterdam Vodka, making the company the official vodka of the NHL. Direct Wines Inc. released a holiday advent calendar for wine lovers around the nation.

Last Drop - Taylor Karg - Beverage Industry

Beverage brands sponsor NFL with events, promotions

Sponsorship awareness study reveals Pepsi, Anheuser-Busch are top contenders

Taylor Karg

November 21, 2018

With the 2018-19 NFL season in full swing, more and more beverage companies are making plays to get in on the action.

Premium French sparkling wine Le Grand Courtâge and Project Glimmer launched a Rosé It Forward. - Beverage Industry

Beverage companies continue to create new campaigns to engage consumers

November 21, 2018

As health and wellness continues to be a big topic, POM Wonderful released a new campaign showing the benefits of its products. SodaStream built the "Holy Turtle," a 1,000-fot floating unit that collects plastic pollution.

Who made the World’s 50 Best Bars list?

US and UK have strong presence on annual list

Barbara Harfmann

November 21, 2018

Showcasing diversity and emerging trends from around the world, the list included bars from 26 cities across 20 countries, according to the list.

Beverage companies provide relief to hurricane-impacted regions

Alcohol, non-alcohol corporations send water, donate money

Jessica Jacobsen

November 21, 2018

Many have responded to this devastation by donating money, supplies, time and much more. The beverage industry is no exception.

Pepsi Tailgate Tours - Beverage Industry

Beverage companies create new social media campaigns to coincide with fall events

October 17, 2018

Smirnoff Vodka launches a new media campaign, PepisCo celebrates this football season, Spotify launches a new podcast in partnership with New Amsterdam Vodka, Virgil's Handcrafted Sodas found its genius and The NPCF releases its craft beer.

Happy hour specials boost alcohol sales

Data suggests restaurants, bars depart for higher check averages

Taylor Karg

October 17, 2018

When the “mid-week slump” hits, one of my favorite activities is meeting with friends for happy hour (where we can find the best deal, of course) and imbibe with premium cocktails at a lower price.

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Creative cocktails part of many holiday celebrations

Cream liqueur brands have opportunity for growth

Prudent compliance worth investment

Beverage brands continusously roll out new campaigns to coincide with sports, holidays

Beverage brands sponsor NFL with events, promotions

Beverage companies continue to create new campaigns to engage consumers

Who made the World’s 50 Best Bars list?

Beverage companies provide relief to hurricane-impacted regions

Beverage companies create new social media campaigns to coincide with fall events

Happy hour specials boost alcohol sales

Elevate your expertise in the beverage marketplace with unparalleled insights and connections.

Join thousands of beverage professionals today. Shouldn’t you know what they know?

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Elevate your expertise in the beverage marketplace with unparalleled insights and connections.

Join thousands of beverage professionals today. Shouldn’t you know what they know?

Commentary
RSS