Commentary - Articles - Page 32

LIFEWTR, in partnership with Americans for the Arts, announced its mission to hashtag #BringArtBackToSchools by infusing creativity into schools across the United States.

Beverage brands launch new campaigns for the spring season

April 24, 2019

HEINEKEN USA launches its latest Cinco de Mayo Campaign. LIFEWTR creates new campaign to bring art to schools. Stoli Vodka announces the return of its LGBTQ bartender competition.

Celebrations shine spotlight on women

Women-owned businesses grew 114 percent, report says

Barbara Harfmann

April 24, 2019

In celebration of March as National Women’s History Month and International Women’s Day (March 8), it’s a fitting time to spotlight the achievements and contributions women have made to society and, of course, within the beverage industry.

Last Drop - Taylor Karg - Beverage Industry

Beverage brands find unique ways to connect with consumers

Flow Alkaline Water launches interactive augmented reality feature

Taylor Karg

April 12, 2019

Because the “connected consumer” now is so prevalent, brands have had to ramp up their engagement in order to stay top of mind in today’s cluttered marketplace.

Starbucks Ready-To-Drink Frappuccinos - Beverage Industry

Beverage companies partner with artists, ballparks

April 12, 2019

Chicago's Theater on the Lake hosted an exclusive event featuring Stone Brewing Co.'s co-founder. Starbucks debuts new spring drinks. Tussock Jumper Wine announced a partnership with the New York Mets.

Dollar sales, consumer base increases for eCommerce

Fresh, frozen food purchases remain niche for online channel

Jessica Jacobsen

April 12, 2019

Despite its smaller share, indications point to eCommerce’s growing reach, particularly with retail chains.

Fire Department Coffee - FDC - Beverage Industry

Beverage companies promote their brands in new ways

March 21, 2019

Duo Luke Schneider and Mark Williams created Fire Dept. Coffee, a fresh and flavorful coffee company. The Last Drop Distillers released their 14^th iteration. Brew Dr. Kombucha permanently released Strawberry Basil flavor in 12-ounce cans.

Entertainment on tap as Hofbrauhaus celebrates 6th anniversary

On-site microbrewery brews 3 beer styles, seasonal beers

Barbara Harfmann

March 21, 2019

Hofbräuhaus Chicago in Rosemont, Ill., features nightly entertainment in its beer hall, including bands direct from Germany and Austria, featuring singing, dancing and audience participation along with the regular hoisting of steins of beer.

As part of its Can Do Promotion, Folgers will provide funding to 10 initiatives (from supporting families to communities at large) and honor those who are dedicated to making good things happen to those who deserve it. - Beverage Industry

Beverage brands roll out fresh campaigns

March 13, 2019

Folgers will provide funding to 10 initiatives, Daou Vineyards announced a long-term deal with Broadcast Music Inc. (BMI), The J.M. Smucker Co. and Akron Children’s Hospital announced a multi-year partnership, Heineken launched a new campaign titled Go Places 2.0, and Jim Beam unveiled its new global marketing campaign.

Newcastle Brown Ale does a brand relaunch

Relaunch includes new recipe, packaging and social media

Taylor Karg

March 13, 2019

The beer manufacturers invited members of its key distribution networks as well as select trade media members from around the country to experience Newcastle Brown Ale in a brand-new way, including an updated recipe, new packaging designs and formats, and a revamped marketing strategy.

Cannabis-infused beverages will see growth through 2022

Beverage-makers already developing CBD- and THC-infused products

Jessica Jacobsen

March 13, 2019

Whether its CBD or THC, it seems clear that cannabis infusions have found a home in the beverage market.

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Beverage brands launch new campaigns for the spring season

Celebrations shine spotlight on women

Beverage brands find unique ways to connect with consumers

Beverage companies partner with artists, ballparks

Dollar sales, consumer base increases for eCommerce

Beverage companies promote their brands in new ways

Entertainment on tap as Hofbrauhaus celebrates 6th anniversary

Beverage brands roll out fresh campaigns

Newcastle Brown Ale does a brand relaunch

Cannabis-infused beverages will see growth through 2022

Elevate your expertise in the beverage marketplace with unparalleled insights and connections.

Join thousands of beverage professionals today. Shouldn’t you know what they know?

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Elevate your expertise in the beverage marketplace with unparalleled insights and connections.

Join thousands of beverage professionals today. Shouldn’t you know what they know?

Commentary
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