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Home » Topics » Commentary

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Beverage Truck - Beverage Industry

Vehicle safety systems get smarter

Real-time analysis, AI the future for beverage delivery
Jeff Cioletti
April 30, 2019
Here’s a snapshot of some of the latest solutions that are arming distributors with not only the most up-to-date safety features, but with real-time intelligence that enables them to run smarter.
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Fully automated operations could be on the horizon

Operators must assess tasks as automation proliferates
John Peter Koss - Beverage Industry
John Peter Koss
April 26, 2019
Visits through beverage facilities, studies of distribution systems, acknowledgements of beverage marketplace changes and observations of work activity throughout the beverage supply chain are constant reminders of the detailed tasks involved in creating a massive array of packaged beverages for the consumer.
Read More
LIFEWTR, in partnership with Americans for the Arts, announced its mission to hashtag #BringArtBackToSchools by infusing creativity into schools across the United States.

Beverage brands launch new campaigns for the spring season

April 24, 2019
HEINEKEN USA launches its latest Cinco de Mayo Campaign. LIFEWTR creates new campaign to bring art to schools. Stoli Vodka announces the return of its LGBTQ bartender competition.
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Celebrations shine spotlight on women

Women-owned businesses grew 114 percent, report says
Barbara Harfmann
April 24, 2019
In celebration of March as National Women’s History Month and International Women’s Day (March 8), it’s a fitting time to spotlight the achievements and contributions women have made to society and, of course, within the beverage industry.
Read More
Last Drop - Taylor Karg - Beverage Industry

Beverage brands find unique ways to connect with consumers

Flow Alkaline Water launches interactive augmented reality feature
Taylor Karg - Beverage Industry
Taylor Karg
April 12, 2019
Because the “connected consumer” now is so prevalent, brands have had to ramp up their engagement in order to stay top of mind in today’s cluttered marketplace.
Read More
Starbucks Ready-To-Drink Frappuccinos - Beverage Industry

Beverage companies partner with artists, ballparks

April 12, 2019
Chicago's Theater on the Lake hosted an exclusive event featuring Stone Brewing Co.'s co-founder. Starbucks debuts new spring drinks. Tussock Jumper Wine announced a partnership with the New York Mets.
Read More

Dollar sales, consumer base increases for eCommerce

Fresh, frozen food purchases remain niche for online channel
jessica Jacobsen
Jessica Jacobsen
April 12, 2019
Despite its smaller share, indications point to eCommerce’s growing reach, particularly with retail chains.
Read More
Fire Department Coffee - FDC - Beverage Industry

Beverage companies promote their brands in new ways

March 21, 2019

Duo Luke Schneider and Mark Williams created Fire Dept. Coffee, a fresh and flavorful coffee company. The Last Drop Distillers released their 14th iteration. Brew Dr. Kombucha permanently released Strawberry Basil flavor in 12-ounce cans.


Read More

Entertainment on tap as Hofbrauhaus celebrates 6th anniversary

On-site microbrewery brews 3 beer styles, seasonal beers
Barbara Harfmann
March 21, 2019
Hofbräuhaus Chicago in Rosemont, Ill., features nightly entertainment in its beer hall, including bands direct from Germany and Austria, featuring singing, dancing and audience participation along with the regular hoisting of steins of beer.
Read More
As part of its Can Do Promotion, Folgers will provide funding to 10 initiatives (from supporting families to communities at large) and honor those who are dedicated to making good things happen to those who deserve it. - Beverage Industry

Beverage brands roll out fresh campaigns

March 13, 2019
Folgers will provide funding to 10 initiatives, Daou Vineyards announced a long-term deal with Broadcast Music Inc. (BMI), The J.M. Smucker Co. and Akron Children’s Hospital announced a multi-year partnership, Heineken launched a new campaign titled Go Places 2.0, and Jim Beam unveiled its new global marketing campaign.
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