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Call it idle/lost time, productive/positive time, but the results in any case will have significant impacts on beverage producing operations that involve unwarranted expenses in machinery, materials and labor, less than desirable asset utilization and unrecoverable productive time.

With warmer weather finally on the horizon, beverage brands are upping their game by offering consumers products that taste great and travel well to beaches, ballgames, poolside and the like.

According to the American Trucking Association (ATA), the nation needs an estimated 50,000 additional truck drivers immediately as the shortage is expected to grow to more than 174,000 by 2026.

Visits through beverage facilities, studies of distribution systems, acknowledgements of beverage marketplace changes and observations of work activity throughout the beverage supply chain are constant reminders of the detailed tasks involved in creating a massive array of packaged beverages for the consumer.

In celebration of March as National Women’s History Month and International Women’s Day (March 8), it’s a fitting time to spotlight the achievements and contributions women have made to society and, of course, within the beverage industry.