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Home » Topics » Commentary

Commentary
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Fete Rose Wine

Readers name favorite new beverage for August

La Fête du Rosé wins monthly new product poll
September 24, 2019

Rosé wine is among of the most popular beverage trends in the U.S. market at this time, so it’s no wonder that the readers of Beverage Industry felt the need to give accolades to the latest brand to hit the market.


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Last Drop - Taylor Karg - Beverage Industry

Mezcal continues to rise in popularity

Vive Mezcal 2019 debuts first event for the spirit
Taylor Karg - Beverage Industry
Taylor Karg
September 12, 2019
According to a January Insights from Nielsen titled “Tops of 2018: Tequila Drove Spirit Category Growth in 2018,” mezcal, a smaller sub-category of tequila, posted the highest growth rate in 2018.
Read More

Alcohol-free innovations hit the on-premise market

Nielsen highlights how more consumers are abstaining from alcohol and what it means for bars
jessica Jacobsen
Jessica Jacobsen
September 12, 2019
As bars and restaurants see a growing sect of consumers abstaining from alcohol beverages, operators are getting creative with their drink menus in order to encourage consumers to visit the establishment but for an alcohol-free evening.
Read More

Product, packaging play vital role in beverage quality

Quality monitoring ultimately helps consumer experience
John Peter Koss - Beverage Industry
John Peter Koss
September 5, 2019
The relatively simple topic of space can become a major issue when analyzing and evaluating the beverage industry supply chain.
Read More
ContiPressureCheck tire pressure monitoring system.

The 2019 beverage delivery tire guide

The latest releases from Michelin, Continental, Bridgestone and Hankook
Jeff Cioletti
August 26, 2019
A number of the industry’s leading tire suppliers have unveiled a range of new products, as well as technical enhancements to existing models to improve the performance of beverage distributors.
Read More
SPRiZZi Drink-Co. introduced a new line of craft sodas: 1767 Craft Soda.

Beverage companies release new flavors, campaigns

August 23, 2019
SPRiZZi Drink-Co. introduced a new line of flavored craft sodas. Post Brewing Co. launched its first-ever advertising campaign, and Wine Water Ltd. launched O.Vine.
Read More

Breweries, distilleries ‘go-to’ destinations to facilitate fan engagement

Bayou Rum distiller opens $8 million Barrel Library and Event Center
Barbara Harfmann
August 23, 2019
To educate consumers about the brewing process or how handcrafted spirits are made, many breweries and distillers operate as “go-to” destinations complete with tours, taprooms, samples and merchandise.
Read More
Brisk Iced Tea can with Hobbs and Shaw art.

Beverage brands launch new campaigns, products to coincide with giveaways

August 13, 2019
RumChata released its Summer Tumbler, Green Mountain Coffee Roasters partnered with National Geographic, Bud Light rolled out a new TV campaign, and Brisk Iced Tea partners with Hobbs and Shaw movie.
Read More
Last Drop - Taylor Karg - Beverage Industry

Budweiser announces partnership with National Women’s Soccer League

Beer brand will support NWSL in on- and off-season
Taylor Karg - Beverage Industry
Taylor Karg
August 13, 2019
Not only did the women celebrate, but they celebrated with ice-cold bottles of Budweiser beer in their hands.
Read More

Data collection helps retailers, beverage-makers support consumer needs

Drizly, Nielsen announce new platforms that aid clients
jessica Jacobsen
Jessica Jacobsen
August 13, 2019
Data collection technology is allowing retailers and manufacturers the ability to develop and stock the products that consumers want or even know the ones in which they should be investing time and money.
Read More
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