Beverage Industry logo
search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
Beverage Industry logo
  • NEWS
    • R&D News
    • Supplier News
  • PRODUCTS
    • New Products
    • Reader's Choice Poll
  • CATEGORIES
    • Alternative Drinks
    • Beer
    • Bottled Water
    • Cannabis Beverages
    • Carbonated Soft Drinks
    • Energy Drinks & Shots
    • Juice & Juice Drinks
    • Plant-Based Beverages
    • Sports Drinks
    • Tea and Coffee
    • Wine & Spirits
  • R&D
    • Beverage R&D Features
    • Ingredient Spotlight
  • PACKAGING
    • New Packages
    • Packaging Equipment
    • Packaging Material
  • OPERATIONS
    • Distribution
    • Plant Focus
  • TOP LISTS
    • Beer Market Report
    • Executive of the Year
    • State of the Beverage Industry
    • Top 100 Beverage Companies
    • Truck Report
    • Wholesaler of the Year
  • MEDIA
    • eBook
    • Podcast
    • Polls
    • Videos
    • Webinars
  • DIRECTORIES
    • Annual Manual
    • Contract Packaging Guide
    • Take a Tour
  • MORE
    • Classifieds
    • Channel Strategies
    • eNewsletters
    • Events
      • Membrane Technology Forum
    • Interactive Product Spotlights
    • Market Insights
    • Sponsor Insights
    • Store
    • White Papers
  • EMAG
    • eMagazine
    • Archived Issues
    • Advertise
  • SIGN UP!
Commentary

Premium sparkling wines, Champagnes make the “nice” list

Sparkling wine to grow at 7% CAGR through 2031

By Barbara Harfmann
Barbara Harfmann, Between Drinks column
November 11, 2021

Season’s greetings from Beverage Industry. After a crazy year, consumers are getting into the holiday “spirit” by gathering with family and friends at home and at their favorite restaurants and bars.

To find out what folks could be drinking on- and off-premise, Bill Edwards, senior vice president of national accounts for on-premise at Southern Glazer’s Wine & Spirits, advises to “buy early and buy often” when it comes to the high demand for the fizziness of Champagne amid some supply chain challenges.

He notes that premium tequila continues to outpace value brands, and the explosion of the ready-to-drink (RTD) and ready-to-serve categories will remain hot during the holidays and beyond.

“The hottest category continues to be agave,” Edwards says. “Everything agave is on fire, including mezcal and tequila. You’ll find more bartenders swapping out standard spirits for a tequila-based spirit in classic cocktails (like the Negroni). It plays well with everyone when it comes to mixing.”

Sparkling wines, anything with bubbles, also is tickling consumers’ fancy.

In fact, Brut sparkling wines are dominating the market, accounting for 33% of global revenue share until 2021, Fact.MR states. Europe is a global sparkling wine hotspot, generating an opportunity worth $5 billion.

“Despite the COVID-19 outbreak, eCommerce sales of sparkling wine [around 20% share through 2021] have set new records owing to the surge in residential consumption of wine. Also, [an] emerging trend of consuming Champagne and wine at casual occasions will garner the future demand,” a Fact.MR senior research analyst said in a statement.

The market research firm prognosticates sales of sparkling wines to be valued at $43 billion in the United States by the end of the year. For the 2021-2031 forecast period, sparkling wines are expected to grow at a robust compound annual growth rate (CAGR) of 7% reaching $84.6 billion.

Demand is being spurred by an increase in disposable incomes, permitting purchases of premium alcohol beverages.

Edwards concurs that premiumization is an “affordable luxury” trend that continues across categories.

As the winter chill arrives, brown spirits, particularly bourbons, are crushing it for the holidays, particularly as consumers are trading up for more premium products and premium experiences.

With consumers paying more attention to their health, “better-for-you” options will remain popular too.

“People are drinking lighter, opting for lower calorie or low ABV cocktails,” Edwards explains. “When a restaurant or bar wants to benefit from this trend, they need to call out those attributes in their menus and marketing materials. Be overt with your marketing strategy.”

KEYWORDS: champagne consumer insights On-Premise sparkling wine spirits

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Barbara h200x200

Barbara Harfmann, managing editor of Beverage Industry, visits beverage companies for cover stories and facility tours, and writes and edits for the magazine’s print and online components. She also represents the magazine at trade shows and events. She earned a Bachelor of Science in Mass Communications and Public Relations from Illinois State University.

Recommended Content

JOIN TODAY
to unlock your recommendations.

Already have an account? Sign In

  • top 100 beverage companies

    Top 100 Beverage Companies of 2024

    For the global beverage market, mergers and acquisitions...
    Wine & Spirits
  • Chocolate, Strawberry, Vanilla shakes

    Classic flavors provide reliable, consistent results for beverage-makers

    Classic flavors of chocolate, vanilla and strawberry...
    Ingredient Spotlight
    By: Chloe Alverson
  • Free Spirits Instant Bar Bundle

    Lifestyle trends drive growth for non-alcohol category

    As lifestyle trends continue to drive growth for the...
    Alternative Drinks
    By: Lauren Sabetta
Manage My Account
  • eNewsletters
  • Online Registration
  • Subscription Customer Service
  • eMagazine Subscription
  • Manage My Preferences

More Videos

Sponsored Content

Sponsored Content is a special paid section where industry companies provide high quality, objective, non-commercial content around topics of interest to the Beverage Industry audience. All Sponsored Content is supplied by the advertising company and any opinions expressed in this article are those of the author and not necessarily reflect the views of Beverage Industry or its parent company, BNP Media. Interested in participating in our Sponsored Content section? Contact your local rep!

close
  • Fourpeople toasting with cocktails made with low-sugar ingredients, celebrating healthier drink options.
    Sponsored byCargill

    What’s Hot in Sugar Reduction: Beverages

  • chocolate milk
    Sponsored byCargill

    Sweetening the Future for Dairy and Dairy-Alternative Beverages

  • woman pouring a drink
    Sponsored byFFP

    Building a Beverage System: Meeting Consumer Demand for Precision Wellness

Popular Stories

Sting Energy

PepsiCo, Sting Energy unveil global partnership with Formula 1

PepsiCo + poppi

PepsiCo completes acquisition of poppi

people drinking Wynk

Mindful drinking prompts growth for THC beverages

Top 100 Beverage Companies of 2024

Events

April 16, 2025

2025 State of the Industry Series: Alcoholic Beverages

On Demand In Beverage Industry’s annual State of the Industry: The Alcohol Beverage Market, analysts at S&D Insights LLC delve into these trends and how they’re shaping the industry.

June 26, 2025

FAST. FOCUSED. FUELED: Delivering Energy Consumers Can Feel

Learn how to formulate products that deliver the energy experiences that people want, and keep them coming back for more.

View All Submit An Event

Poll

Retail Coffee Segment

What retail coffee segments will fare well into the next year?
View Results Poll Archive

Products

Milk and Dairy Foods Nutrition, Processing and Healthy Aging

Milk and Dairy Foods Nutrition, Processing and Healthy Aging

See More Products

Related Articles

  • Barbara Harfmann, Between Drinks column

    Who made the World’s 50 Best Bars list?

    See More
  • Mionetto Luxury Collection

    Sparkling and premium wines driving category growth

    See More
  • Prestige Beverage Group

    Sparkling wines, red wine blends fastest-growing segments

    See More

Related Products

See More Products
  • ency brew.jpg

    Encyclopaedia of Brewing

See More Products

Events

View AllSubmit An Event
  • May 8, 2025

    The Future is Functional: How to Support Focus, Attention, and Mental Energy with Non-Stimulant Beverages

    On Demand In this webinar, Cognizin® brings over 30 years of clinical research to share how its citicoline ingredient can take beverages to the next level. 
  • June 25, 2024

    How to Design and Produce Food and Beverage Packaging for the Circular Economy

    On Demand Join Husky to learn more about the broader implications of the circular economy, as well as how leading brands are leveraging this opportunity to reduce costs, increase design flexibility, and boost product differentiation.
View AllSubmit An Event
×

Elevate your expertise in the beverage marketplace with unparalleled insights and connections.

Join thousands of beverage professionals today. Shouldn’t you know what they know?

JOIN NOW!
  • RESOURCES
    • Advertise
    • Contact Us
    • Directories
    • Store
    • Want More
  • SIGN UP TODAY
    • Create Account
    • eMagazine
    • eNewsletter
    • Customer Service
    • Manage Preferences
  • SERVICES
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • YouTube
    • X (Twitter)
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2025. All Rights Reserved BNP Media.

Design, CMS, Hosting & Web Development :: ePublishing