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 As Americans, we want our voices to be heard and our votes to count.

 No matter what your beverage of choice is, consumers are at no loss for options.

 Although I’m not nearly ready to start thinking about buying gifts for the holidays, almost a quarter of Americans already began their shopping in mid-September, according to Nielsen.  

 Next to the brilliant colors of changing leaves, my favorite part of fall is the return of apples to the trees and apple drinks to store shelves.  

 When launching a beverage at retail, companies can choose to take the traditional route or take a chance and travel the more innovative road.  

 Everyone has their own personal interpretation of what the fall season means to them.  

 Many beverages provide a single function of refreshment and have achieved success in doing so.  

 I never considered myself a typical consumer for my age group.  

 According to a presentation by Chicago-based Mintel at this year’s Institute of Food Technologists (IFT) Annual Meeting & Food Expo, 89 percent of U.S. parents say they are likely to purchase breakfast foods that their children ask for, and about 40 percent say they will buy a treat for their kids if they ask for it. 

 Most beverage-makers would love to be flies on a wall when it comes to a conversation between consumers about their brands.