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Home » Topics » Commentary

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Tastes of vacation

Joffrey’s lets fans bring their favorite Disney coffees home
Jennifer Storelli
September 16, 2013

Whenever I return from vacation, I always crave the food and beverages I enjoyed during my travels and wish I could bring them home with me. While preparing this month’s Category Focus article on coffee, I found one coffee company that is giving consumers the chance to do just that.


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I’ve got a golden soda

Treasure hunts spark excitement in beverage marketing
Stephanie Cernivec
September 16, 2013

In Roald Dahl’s 1964 children’s novel “Charlie and the Chocolate Factory,” Charlie is a poor boy with big dreams. Although his dreams come true in the end, finding the golden ticket inside a Wonka Bar was no easy feat for him. In today’s world of social media, however, contests like the one Charlie won have become a little easier.


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A blurry future on the horizon

Industry shows trend toward blurring category lines
jessica Jacobsen
Jessica Jacobsen
September 16, 2013

Although blurry vision is usually a sign that it’s time to make that eye doctor appointment you have been putting off, not all references to blurriness have such a nerve-racking outcome.


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The silver lining

Chicken Cock Whiskey finds the good in an unfortunate situation.
August 16, 2013

When hard times strike your beverage company, what do you do?


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Getting consumers to chill out

Relaxation drinks and shots are on a slow but steady growth path.
Stephanie Cernivec
August 16, 2013

I think most people can agree that being told to relax or calm down during a heated conversation can be a bit enraging.


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No shortage of inspiration

Beverage-makers take inspiration from trade shows and even news headlines.
jessica Jacobsen
Jessica Jacobsen
August 16, 2013

Whether you’re looking for the perfect words for a novel, searching for the right balance of color in a painting or debating on the notes for a musical composition, finding something inspiring to act as your muse can be a difficult task. The same can be said for the beverage market as manufacturers are looking for that perfect formulation.


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An industry united

Beverage companies unite to support Oklahoma
July 15, 2013

As we celebrate our liberty and patriotic pride this month, I’d like to take a moment to reflect on some recent acts of charity within the beverage community that have truly shown that we are one united industry with common causes.


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A blast from the past

Taking marketing cues from the 1920s
Jennifer Storelli
June 14, 2013

The excitement surrounding the lives of flappers and fun-seekers of the Roaring ’20s still enchant many of us almost a century later. This culture also recently inspired some interesting beverage marketing pushes, particularly following the premiere of Warner Brothers Entertainment’s “The Great Gatsby” movie last month.


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Taking a hard look at expansion

Beverage industry experiences brand extension explosion
Stephanie Cernivec
June 14, 2013

It’s amazing how much can change in a year’s time. As our staff began compiling Beverage Industry’s list of the Top 100 beverage companies (page 24), I realized the magnitude of changes that have taken place in the beverage realm within the last year.


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The sips of summer

Brands get in the summertime spirit
June 14, 2013

By the end of this month, it will finally be summertime. For those of us in cold-weather states, it seemed like summer was never going to come, but now it’s finally time to enjoy all the fun activities, food and beverages of the season.


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