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Home » Topics » Commentary

Commentary
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Xyience launches video contest to tackle name pronunciation

Brand enlists athletes to make marketing educational
Stephanie Cernivec
December 16, 2013

We’ve all faced that moment of anxiety when you attempt to correctly pronounce a word you’ve never seen or said before.


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Specialty beverages work to fill consumer niches

Cowboy Up Energy, Skinnygirl Sparklerts appeal to specific consumer groups
jessica Jacobsen
Jessica Jacobsen
December 16, 2013

It’s no secret that the customization trend is spreading like wildfire throughout the beverage industry. Beverage-makers are developing products to serve not just the broad public anymore but also the more niche demographics.


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Hartness technology customizes glass bottle colors

Ink coating adds shelf appeal
Stephanie Cernivec
November 15, 2013

For years, consumers have been able to walk into a Starbucks café and order a nonfat grande extra hot latte with whip without any questions asked.


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Top cocktails of the summer

Margaritas top choice in on-premise consumption
jessica Jacobsen
Jessica Jacobsen
November 15, 2013

With most of the leaves now on the ground instead of on the trees, it might seem a little out of place to be talking about summer, but Newton, Mass.-based Restaurant Sciences LLC is keeping the summer season on our brains.


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Tullamore D.E.W. launches limited-edition Phoenix whiskey

Whiskey brand draws parallels between brand history, Chicago history
Jennifer Storelli
November 15, 2013

Every brand has a story to tell. Irish whiskey brand Tullamore D.E.W.’s story begins in the town of Tullamore, Ireland.


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Tastes of vacation

Joffrey’s lets fans bring their favorite Disney coffees home
Jennifer Storelli
September 16, 2013

Whenever I return from vacation, I always crave the food and beverages I enjoyed during my travels and wish I could bring them home with me. While preparing this month’s Category Focus article on coffee, I found one coffee company that is giving consumers the chance to do just that.


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I’ve got a golden soda

Treasure hunts spark excitement in beverage marketing
Stephanie Cernivec
September 16, 2013

In Roald Dahl’s 1964 children’s novel “Charlie and the Chocolate Factory,” Charlie is a poor boy with big dreams. Although his dreams come true in the end, finding the golden ticket inside a Wonka Bar was no easy feat for him. In today’s world of social media, however, contests like the one Charlie won have become a little easier.


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A blurry future on the horizon

Industry shows trend toward blurring category lines
jessica Jacobsen
Jessica Jacobsen
September 16, 2013

Although blurry vision is usually a sign that it’s time to make that eye doctor appointment you have been putting off, not all references to blurriness have such a nerve-racking outcome.


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The silver lining

Chicken Cock Whiskey finds the good in an unfortunate situation.
August 16, 2013

When hard times strike your beverage company, what do you do?


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Getting consumers to chill out

Relaxation drinks and shots are on a slow but steady growth path.
Stephanie Cernivec
August 16, 2013

I think most people can agree that being told to relax or calm down during a heated conversation can be a bit enraging.


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