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In our increasingly digital world, it makes sense that people have developed digital forms of currency to coincide with Internet and mobile shopping. Bitcoin was the first cryptocurrency to arrive on the financial scene in 2009 and has since increased in popularity.

As the saying goes, any publicity is good publicity. And when it comes to April 1, companies are putting this mantra to work.

The number of recent lemonade beverage launches into the market signals that the beverage industry is ready for warmer weather.

Earlier this year, “60 Minutes” correspondent Lesley Stahl reported about a condition known as hyperthymesia or highly superior autobiographical memory. 

According to statistics portal Statista Inc., an estimated 140 million Americans are smartphone users, up from 121.4 million in 2012. The research firm anticipates this number will continue to grow and eclipse the 200 million mark by 2017.

As college basketball fans gear up for March Madness, beverage brands are using their marketing power to bring other hoop dreams to life.

Now that the popular mobile game Flappy Bird has been pulled from the app market, you might be wondering what you are going to do with your time.I’m pleased to announce that Beverage Industry has launched Bev Industry Mobile for iOS and Android-based smartphones and tablets.

We’ve all heard the phrase, “When life gives you lemons, make lemonade.” So when confronted with historical flooding at its Lyons, Colo., distillery last year, Spirit Hound Distillers turned an unfortunate situation into a unique opportunity.

It’s no secret that the millennial generation is often associated with many of the digital trends out there. But recent research conducted by public relations firm Weber Shandwick and its research partner KRC Research is highlighting a specific segment of the demographic that digital marketers seem to be overlooking: millennial moms.

February brings one of the most anticipated events of the sports year: the Super Bowl.