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Home » Topics » Commentary

Commentary
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Announcing Bev Industry Mobile

New app gives access to Beverage Industry content via mobile devices
February 17, 2014

Now that the popular mobile game Flappy Bird has been pulled from the app market, you might be wondering what you are going to do with your time.I’m pleased to announce that Beverage Industry has launched Bev Industry Mobile for iOS and Android-based smartphones and tablets.


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Spirit Hound Distillers turns flood into product feature

Flood-aged Mountain Bum Rum proceeds donated to rebuilding efforts
February 14, 2014

We’ve all heard the phrase, “When life gives you lemons, make lemonade.” So when confronted with historical flooding at its Lyons, Colo., distillery last year, Spirit Hound Distillers turned an unfortunate situation into a unique opportunity.


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Millennial moms identified as powerful consumer demographic

Brands can use online tools to target this connected group
jessica Jacobsen
Jessica Jacobsen
February 14, 2014

It’s no secret that the millennial generation is often associated with many of the digital trends out there. But recent research conducted by public relations firm Weber Shandwick and its research partner KRC Research is highlighting a specific segment of the demographic that digital marketers seem to be overlooking: millennial moms.


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Beverage brands tackle the Super Bowl head on

Marketing programs engage consumers before and during Big Game
Jennifer Storelli
February 14, 2014

February brings one of the most anticipated events of the sports year: the Super Bowl.


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Flavor trends for the new year

Experts forecast new twists on sweet, spicy trends
Stephanie Cernivec
January 15, 2014

In terms of spirits, the last two years might go down in beverage history as the years of indulgent and spicy flavors.


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Euromonitor identifies Top 5 U.S. beverage trends of 2013

New beverage segments represent growth opportunities in U.S.
jessica Jacobsen
Jessica Jacobsen
January 15, 2014

As the seasons change, fashion and tabloid magazines jump on the opportunity to highlight the latest fashion trends. In its latest white paper, Chicago-based Euromonitor International uses that same mentality for the beverage marketplace.


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Tetra Pak touts health benefits of hot chocolate

Dunkin Donuts releases seasonal hot chocolate flavors
Jennifer Storelli
January 15, 2014

While the new year is a great time to make dietary changes, I still have a hard time not indulging in a little bit of chocolate every now and then.


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Baderbrau pairs craft beers with bacon

Pairings show off craft beer's versatility
Jennifer Storelli
December 16, 2013

Choosing a craft beer from the wide range of brands and styles available can be difficult for the uninitiated consumer, experts note.


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Xyience launches video contest to tackle name pronunciation

Brand enlists athletes to make marketing educational
Stephanie Cernivec
December 16, 2013

We’ve all faced that moment of anxiety when you attempt to correctly pronounce a word you’ve never seen or said before.


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Specialty beverages work to fill consumer niches

Cowboy Up Energy, Skinnygirl Sparklerts appeal to specific consumer groups
jessica Jacobsen
Jessica Jacobsen
December 16, 2013

It’s no secret that the customization trend is spreading like wildfire throughout the beverage industry. Beverage-makers are developing products to serve not just the broad public anymore but also the more niche demographics.


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