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According to statistics portal Statista Inc., an estimated 140 million Americans are smartphone users, up from 121.4 million in 2012. The research firm anticipates this number will continue to grow and eclipse the 200 million mark by 2017.

As college basketball fans gear up for March Madness, beverage brands are using their marketing power to bring other hoop dreams to life.

Now that the popular mobile game Flappy Bird has been pulled from the app market, you might be wondering what you are going to do with your time.I’m pleased to announce that Beverage Industry has launched Bev Industry Mobile for iOS and Android-based smartphones and tablets.

We’ve all heard the phrase, “When life gives you lemons, make lemonade.” So when confronted with historical flooding at its Lyons, Colo., distillery last year, Spirit Hound Distillers turned an unfortunate situation into a unique opportunity.

It’s no secret that the millennial generation is often associated with many of the digital trends out there. But recent research conducted by public relations firm Weber Shandwick and its research partner KRC Research is highlighting a specific segment of the demographic that digital marketers seem to be overlooking: millennial moms.

February brings one of the most anticipated events of the sports year: the Super Bowl.

In terms of spirits, the last two years might go down in beverage history as the years of indulgent and spicy flavors.

As the seasons change, fashion and tabloid magazines jump on the opportunity to highlight the latest fashion trends. In its latest white paper, Chicago-based Euromonitor International uses that same mentality for the beverage marketplace.

While the new year is a great time to make dietary changes, I still have a hard time not indulging in a little bit of chocolate every now and then.

Choosing a craft beer from the wide range of brands and styles available can be difficult for the uninitiated consumer, experts note.