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Home » Topics » Commentary

Commentary
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Beverage brands show off their fashionable sides

Diet Coke partners with celebrity design for brand-inspired totes
Jennifer Storelli
July 16, 2014

When I’m not in the office, you’ll often find me wearing an item of Disney clothing. Even when I’m in the office, I’m always wearing my favorite Mickey Mouse watch.


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Flavored whiskey boosts segment growth

Fireball Cinnamon Whisky jumps 200 percent
Stephanie Cernivec
July 16, 2014

At InterBev last month, I attended an educational session about alcohol trends called “Where did my drink go?” presented by Nik Modi, managing director at RBC Capital Markets, New York.


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Beverage brands work to make summer fun for everyone

Maine Beer & Wine Distributors Association help fund summer camp for girls
July 16, 2014

After the winter that many of us experienced this year, I personally couldn’t wait for summer to arrive, and it looks like I’m not the only one.


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Beverage Industry readers name their favorite product of the month

Verve MoJoe garners 58 percent of votes on bevindustry.com
jessica Jacobsen
Jessica Jacobsen
June 24, 2014

As the weather warms up, it looks as though people are finding favor with iced varieties to give themselves a little pick me up. In Beverage Industry’s May New Products poll, readers voted Verve MoJoe as the top release posted on www.bevindustry.com during the month.


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Beverage brands release TV-show-inspired drinks

J.R. Ewing Bourbon tips its hat to Dallas TV show
Jennifer Storelli
June 16, 2014

Even though summer is my favorite season, the downside to this time of year is that my favorite TV shows are on summer break.


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Beverage industry experiments with new product states

Vaporized soda, powdered alcohol could change the face of the beverage market
Stephanie Cernivec
June 16, 2014

In science class, we learned about the three states of matter: liquid, solid and gas. We know that when water freezes, it becomes ice, and when it’s heated, it becomes vapor. We’re used to seeing water in all three states.


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Organic, GMO-free claims gaining steam

Non-GMO food, beverage market expected to reach $800 billion by 2017
jessica Jacobsen
Jessica Jacobsen
June 16, 2014

Consumers’ desires for choices have no doubt had impacts on the beverage marketplace. SKU proliferation has altered the look of the everyday shopping trip.


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American Born Moonshine voted best new product for April

Spirit brand garners 31 percent of votes on bevindustry.com
jessica Jacobsen
Jessica Jacobsen
May 20, 2014

As the “Field of Dreams” saying goes, “If you build it, he will come.” Beverage Industry gave those words their own spin when it launched its first monthly new product poll to let readers tell us what was their favorite new product. Garnering 31 percent of the votes and taking the honor for April was American Born Moonshine.


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Consumers seek gluten-free products to promote healthy lifestyles

Devotion Vodka touts gluten-free attributes on package
Jennifer Storelli
May 16, 2014

During May, the medical and dietary communities recognize Celiac Awareness Month, shedding light on the gluten-related autoimmune disease that impacts approximately 3 million Americans, according to the University of Chicago Celiac Disease Center.


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Beverage Industry announces craft beer webinar

Webinar to offer tips for handling craft beer expansion
jessica Jacobsen
Jessica Jacobsen
May 16, 2014

As we’re approaching the lazy days of summer, I’m sure many of you catch yourselves daydreaming here and there about kicking up your feet and enjoying your favorite food and beverages with family and friends. For the consuming public, it looks as though more and more are finding refreshment of the craft variety.


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