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Home » Topics » Commentary

Commentary
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Women influential to alcohol beverage purchases

Young and ethnic women will have an increasing influence on adult beverages, Technomic reports
jessica Jacobsen
Jessica Jacobsen
November 17, 2014

When my husband and I find that rare occasion in which we are able to go out and enjoy an evening of dinner and drinks, he usually has better foresight than I do about what meal to select.


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Retail technology encourages promotional purchases

Groupon launches Snap by Groupon deals app
Jennifer Storelli
November 17, 2014

My mother always taught me to plan my shopping lists around the weekly sale ad. By checking what types of meat, produce and consumer packaged goods (CPG) items are on sale, I can plan ahead for meals and snacks that will give me the best bang for my buck.


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Beverage Industry readers select their favorite new product of September

Bai Bubbles captures 36 percent of the vote
October 21, 2014

What do you get when you mix a sparkling beverage with an antioxidant infusion? You get this month’s winner of Beverage Industry’s September Readers’ Choice Product of the Month poll.


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Keurig Cold brings added innovation to single-serve beverages

New machine release perpetuates company's commitment to innovation
Stephanie Cernivec
October 16, 2014

I remember the first time I heard about Keurig at-home brewers when they hit the market approximately 10 years ago.


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Americans more comfortable with online shopping

Ecommerce still lagging for consumable products
jessica Jacobsen
Jessica Jacobsen
October 16, 2014

The convenience and ease of online shopping is one that I’m sure many U.S. consumers have been happy to take advantage of.


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Social media initiatives bridge digital, real worlds

Anheuser-Busch partners with Facebook to sell beer
Jennifer Storelli
October 16, 2014

Consumers of all ages use Facebook to digitally connect with friends, and now consumers of legal drinking age can use the social media site to serve up some friendly fun in real life.


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Beverage Industry readers name their favorite product of August

VitaminFizz receives 60 percent of online vote
jessica Jacobsen
Jessica Jacobsen
September 23, 2014

With all the buzz surrounding health and wellness, vitamin fortification remains a popular topic in the consumer market. The readers of Beverage Industry also seem interested in the topic, as 60 percent of voters named VitaminFizz the best new product that was posted on www.bevindustry.com during the month of August, making it the winner of the publication’s August Readers’ Choice New Product of the Month poll.


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Coca-Cola's "Share A Coke" resonates with consumers

45 percent of online posts about campaign positive, Networked Insights reports
Jennifer Storelli
September 15, 2014

As soon as The Coca-Cola Co. announced the launch of its “Share a Coke” campaign in the United States this summer, I immediately began my quest to find a bottle with my name on it.


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Package design can spell success or failure

Lemonic designs new package that resonates with consumers
Stephanie Cernivec
September 15, 2014

In the age of participation trophies, effort is usually enough to make kids feel like winners. Unfortunately, young beverage brands aren’t afforded this luxury.


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Health and wellness perceptions and actions differ for consumers

Beverage manufacturers continue to offer fortified products to make application easier
jessica Jacobsen
Jessica Jacobsen
September 15, 2014

As you take the time to read my column this month, I ask that you take a minute to think about what you have consumed within the last 24 hours.


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