Commentary

RSS

As the weather heats up for summer, the lemonade market also is heating up to quench consumers' thirsts in new ways.

 As the summer approaches, it looks as though people are getting ready to relax in the sun with a cold cocktail. In Beverage Industry’s April New Products poll, readers voted Daily’s Cocktails as, by far, the top new product release on www.bevindustry.com throughout the month.  

As you might have known, our former Managing Editor Stephanie Cernivec was Beverage Industry’s resident wine enthusiast, always ready to delve deeper into the subject.

Recently I was reminiscing with one of my current co-workers about the monthly company enewsletter that the local media company I used to work for would distribute.

In line with consumers’ interest with health and wellness products as well as vegetable flavors, Camden, N.J.-based Campbell Soup Co. introduced in January its new line of V8 Vegetable and Fruit Juice beverages. This month, Beverage Industry readers have shown that they agree that this new product release was on point by voting the product line Beverage Industry’s Readers’ Choice New Product of the Month for March.

Although April Fool’s Day can be a fun day of practical jokes for many, it can be a scary day for reporters. Last year, April Fool’s Day fell on a Tuesday, which meant the Beverage Industry team was challenged to determine which news releases were real and which ones were jokes as we prepared our weekly Tuesday e-newsletter.

With changes coming so fast, it can be tough to stay ahead of the game. However, marketers and other beverage industry executives searching for competing products in the consumer packaged goods (CPG) market might have a new tool to make things easier.

After roughly 10 months of being overly cautious about what I eat and drink, later this month I finally can consume what I want, within reason of course.

Although it might not look it outside, if you are in the Midwest or Northeast, summer isn’t too far away. In anticipation of summer activities and the food and beverages that accompany many of them, beverage-makers have started rolling out new products to complement the season. And it looks as though the readers of Beverage Industry are excited for some new summer flavors.

As retailers, bars and restaurants see their fair share of green-clad consumers on March 17, they might be taking an informal tally of the most popular alcohol beverages purchased that day.