Liquor control devices help establishments serve responsibly

Alcohol industry urges safety, notes social responsibility to consumers

Fall is here, and that means consumers are enjoying football tailgating parties — both professional and collegiate — onsite at the big game or in bars. Although consumption of adult beverages can be fun, it is imperative that this activity be executed in a responsible manner.

The stats are staggering. Irresponsible alcohol consumption led to approximately 88,000 deaths and 2.5 million years of potential life lost each year in the United States from 2006-2010, according to the Centers for Disease Control and Prevention. The economic costs associated with irresponsible alcohol consumption also are overwhelming, costing an estimated at $223.5 billion, or $1.90 a drink, it adds.

In 2002, the alcohol industry began producing ads to combat drunk driving. A “drink responsible” stamp is placed on all alcohol beverages, and TV commercials and print ads typically taut the importance of drinking responsibly and having a designated driver. As a mother, “don’t drink and drive” is one of my loudest battle cries.

But when consuming alcohol beverages in public establishments, the amount of alcohol used from drink to drink might not be consistent, leading to the possibility of over pouring. Pouring control devices, like the one manufactured by Minnesota-based Precision Pours Inc., can combat cases of over pouring. Its 3-Ball Liquor Pour accurately dispenses liquor in portions from one-quarter of an ounce to 5 ounces. Offering a consistent pour every time, the device saves at least two to four drinks per bottle for the bar and ensures customers are not consuming too much alcohol, according to Rick Sandvik, president of Precision Pours.

The device also protects the establishment’s liquor license, and most importantly, the public. “Three drinks at 1 ounce compared to three drinks at 1 ½ ounces is a huge difference,” Sandvik says. “Our mantra is safety. I believe serving alcohol responsibly should carry equal importance and weight in our minds.”

Barbara Harfmann, managing editor of Beverage Industry, visits beverage companies for cover stories and facility tours, and writes and edits for the magazine’s print and online components. She also represents the magazine at trade shows and events. She earned a Bachelor of Science in Mass Communications and Public Relations from Illinois State University.

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The Non-Alcohol Beverage Market, analysts at Beverage Marketing Corporation detail how established categories ― like carbonated soft drinks, bottled water, fruit beverages ― and emerging beverage segments ― such as plant milks, ready-to-drink coffees and teas ― are navigating these shifts.

This important industry event is a learning and information sharing experience for warehousing, distribution and fleet management professionals who will have the opportunity to continue to share ideas and network with their industry peers in a safe and productive format as we continue to navigate these challenging times.