With its red, white and blue packaging and USA-CERTIFIED label from Made in USA Industries, a third-party verification company, Salute American Vodka’s patriotic perspective runs deeper than a business mantra. Founded in 2012 by entrepreneur Pete Kelly as a means of “paying it forward” to U.S. veterans struggling with unemployment, homelessness and post-traumatic stress, the self-titled brand and company donates the first dollar of every bottle sold to nonprofit organizations that provide programs and services for veterans and other American heroes.
More and more companies are embracing corporate social responsibility (CSR) and recognizing the ways in which it resonates with various consumer demographics. CSR initiatives can vary, and many beverage companies have engaged in one program or another. These can include monetary donations based on sales, partnerships and the donation of products or services during times of need.
Series highlights social responsibility, community members doing good
September 7, 2016
Seattle-based Starbucks Coffee Co. debuted “Upstanders,” its first original content series, which aims to inspire Americans to engage in acts of compassion, citizenship and civility, the company says. The series features 10 stories, each told in written, video and podcast form, about ordinary people doing extraordinary things to create positive change in their communities.
In December, Anheuser-Busch InBev (AB InBev) announced it would launch four Global Smart Drinking Goals in an effort to encourage responsible drinking and reduce harmful drinking, a growing concern for many consumers.
Fall is here, and that means consumers are enjoying football tailgating parties — both professional and collegiate — onsite at the big game or in bars. Although consumption of adult beverages can be fun, it is imperative that this activity be executed in a responsible manner.
Forty-six percent of global consumers are willing to pay extra for products and services from companies that have implemented programs to give back to society, according to Nielsen’s Global Corporate Citizenship Survey.
Beverage Industry’s August issue, discover how craft spirits are embracing “local” and innovation in our cover story. Up next, get insights into how the pandemic has ended up benefiting the club store channel, and impacted beverage research and development by spurning importance of immune-boosting ingredients. Among the latest in new products and packaging, get an exclusive look into citrus ingredients, energy drinks, and how technology and sustainability trends are driving beverage manufacturing and innovation.