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2021 Wholesaler of the Year: Republic National Distributing Company

RNDC deepens mission to be distributor of choice for suppliers, customers

September 3, 2021

As a premier wine and spirits wholesaler, Republic National Distributing Company (RNDC) has built an organization that supports not only the needs of its suppliers and customers, but also the communities it serves.

Salute American Vodka gives back to veterans

To date, $60,000 from brand sales has supported veterans

Barbara Harfmann

August 10, 2017

With its red, white and blue packaging and USA-CERTIFIED label from Made in USA Industries, a third-party verification company, Salute American Vodka’s patriotic perspective runs deeper than a business mantra. Founded in 2012 by entrepreneur Pete Kelly as a means of “paying it forward” to U.S. veterans struggling with unemployment, homelessness and post-traumatic stress, the self-titled brand and company donates the first dollar of every bottle sold to nonprofit organizations that provide programs and services for veterans and other American heroes.

Navigating the next generation of consumers

iGeneration embraces diversity, visual communications

Jessica Jacobsen

May 10, 2017

Whether it’s social media platforms, mobile pay apps or an increasing acceptance of RFID chips in humans, technology has transformed everyday life for consumers.

Innovative social responsibility initiatives encourage personal growth

Starbucks ‘Upstanders’ content series encourages social change

Amanda Del Buono

October 14, 2016

More and more companies are embracing corporate social responsibility (CSR) and recognizing the ways in which it resonates with various consumer demographics. CSR initiatives can vary, and many beverage companies have engaged in one program or another. These can include monetary donations based on sales, partnerships and the donation of products or services during times of need.

Starbucks launches original, digital content series

Series highlights social responsibility, community members doing good

September 7, 2016

Seattle-based Starbucks Coffee Co. debuted “Upstanders,” its first original content series, which aims to inspire Americans to engage in acts of compassion, citizenship and civility, the company says. The series features 10 stories, each told in written, video and podcast form, about ordinary people doing extraordinary things to create positive change in their communities.

Social responsibility campaigns resonate with millennials

Beverage brands increasingly embrace important social concerns

Amanda Del Buono

February 15, 2016

In December, Anheuser-Busch InBev (AB InBev) announced it would launch four Global Smart Drinking Goals in an effort to encourage responsible drinking and reduce harmful drinking, a growing concern for many consumers.

Liquor control devices help establishments serve responsibly

Alcohol industry urges safety, notes social responsibility to consumers

Barbara Harfmann

October 16, 2015

Fall is here, and that means consumers are enjoying football tailgating parties — both professional and collegiate — onsite at the big game or in bars. Although consumption of adult beverages can be fun, it is imperative that this activity be executed in a responsible manner.

Socially conscious consumers support causes through purchases, study finds

March 27, 2012

Forty-six percent of global consumers are willing to pay extra for products and services from companies that have implemented programs to give back to society, according to Nielsen’s Global Corporate Citizenship Survey.

On Demand In Beverage Industry’s annual State of the Industry: The Alcohol Beverage Market, analysts at S&D Insights LLC delve into these trends and how they’re shaping the industry.

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