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Home » Topics » Commentary

Commentary
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Marketing to the millennial generation

Building relationships, transparency essential
Amanda Del Buono
August 14, 2015

How to market to millennials? It’s a question that I’ve heard buzzing about the industry since I started four months ago.


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Innovation, education and sampling heart of IFT

Beverage ingredient manufacturers highlight flavor, sweetener trends
Barbara Harfmann
August 14, 2015

Attending my first IFT Annual Meeting and Tradeshow at Chicago’s McCormick Place on July 12 was quite an interesting and engaging experience.


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Beverage companies explore new ways to connect with consumers

Social media programs offer ways to engage with consumers
jessica Jacobsen
Jessica Jacobsen
August 14, 2015

Maybe it’s because so many of my friends from college were mechanical engineers, or maybe it’s because it went from being considered a plant to a dwarf-planet, but I was very excited last month when the first photos of Pluto were released.


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Readers cast votes for June New Product of the Month poll

Strawberry Skyr Smoothie takes top spot
jessica Jacobsen
Jessica Jacobsen
July 21, 2015

Readers of Beverage Industry Magazine are showing an affinity for organic protein smoothies. In the June New Product of the Month poll, Baltimore-based B’more Organic’s Strawberry Skyr Smoothie took the top spot.


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Why AB-InBev will not pursue SABMiller

Merger of international brewers unlikely
Brian Sudano
July 16, 2015

Although it has long been the prevailing opinion that Anheuser-Busch InBev (ABI) would pursue SABMiller, I don’t believe this to be so for the following reasons.


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Benefits of depalletizers, palletizers

Automation drives operations with palletizers
John Peter Koss - Beverage Industry
John Peter Koss
July 16, 2015
Production line observations, studies and evaluations for any beverage category usually focus on several prime factors: equipment capability, machinery speeds and capacities, productive time maximization, and packaging configurations.
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Beverage packaging becomes décor

Consumers repurpose packaging for homes, businesses
Amanda Del Buono
July 16, 2015
Like many others, I spent my Memorial Day weekend camping. During the trip, I tried as hard as I could to push work out of my mind, and relax for a work-free weekend.
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A Fruity Twist for Summer Lovin'

Fruit flavors offer innovations
Barbara Harfmann
July 16, 2015

With the summer in full force, there’s nothing quite like enjoying fresh-from-the-vine fruits on your plate — and in your beverages.


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Beverage brands make celebrations more enjoyable

Bai Brands and Perrier announce summer marketing promotions
jessica Jacobsen
Jessica Jacobsen
July 16, 2015

After being out for the past few weeks on maternity leave, I am happy to be back at Beverage Industry. The birth of my first child definitely was a time for celebration in our family. However, I still was too exhausted to join in the festivities.


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Readers vote for their favorite product of May

Hug Fruit Slushees wins online poll
jessica Jacobsen
Jessica Jacobsen
June 16, 2015

Whether it was alcohol or non-alcohol, the readers had a number of great products from which to choose in the Readers’ Choice New Product of Month poll for May.


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