Readers must have brains on their brain. In Beverage Industry’s December Readers’ Choice Product of the Month poll, Fairfield, Conn.-based Focus Now Solutions LLC’s Focus+ took home the honor after garnering 31 percent of the vote.

The 2-ounce dietary supplement shot is designed to improve focus, memory and mental sharpness, the company says. Launching nationally this month, Focus+ features a balanced blend of vitamins, amino acids, antioxidants and other nootropics.

Focus+ edged out its closest competition, Wicked Dolphin Coconut Rum, a product of Cape Spirits Inc., Cape Coral, Fla., which garnered 30 percent of the vote. Third place went to Austin, Texas-based Deep Eddy Vodka with 21 percent.

Rounding out the Top 5 were Lotus Botanical Elixirs, a product of Indian Wells, Calif.-based Lotus Elixirs North America, and Brooklyn, N.Y.-based Bump Water LLC’s Bump Water Strawberry Lemonade and Pomegranate Mixed Berry Lite with 6 percent and 5 percent, respectively.

Although we have closed the books on 2014, we are not done celebrating the popular new products of the year. Check back on Jan. 26 to vote for your favorite winners from the 2014 Readers’ Choice New Product of Month polls. Which winner was your favorite of 2014? Be sure to vote next week to let us know.

Thanks for voting!