Cold-brewed coffees are gaining attention in the marketplace, including among Beverage Industry readers. Showing their affinity for ready-to-drink, cold-brewed coffee, 22 percent of voters named High Brew Coffee as the best new product that was posted on during the month of July, making the new lineup the winner of the magazine’s July Readers’ Choice Product of the Month poll.

Available in Double Espresso, Mexican Vanilla, Salted Caramel and Dark Chocolate Mocha flavors, High Brew Coffees are made from 100 percent Fair Trade Arabica coffee beans that are triple-filtered and cold-brewed to preserve flavor, antioxidants and caffeine, the Austin, Texas-based company says.

Other new products that fared well with readers were Nestlé Waters North America’s Nestlé Pure Life Exotics and Mamma Chia’s Vitality + Energy lines, which tied for second with 14 percent of the votes.

Tied for third, each with 8 percent of the vote were Liquid Ice Red and Zero Calorie Astro Pop Soda.

The month of August has been packed with a number of new releases from major brands as well as a number of emerging brands, so be sure to check back Sept. 5 to vote in our Readers’ Choice Product of the Month poll for August. Voting will end Sept. 19.

Don’t miss your chance to tell us who your favorite is every month!