With all the buzz surrounding health and wellness, vitamin fortification remains a popular topic in the consumer market. The readers of Beverage Industry also seem interested in the topic, as 60 percent of voters named VitaminFizz the best new product that was posted on www.bevindustry.com during the month of August, making it the winner of the publication’s August Readers’ Choice New Product of the Month poll.

Level 5 Beverage Co. Inc., a subsidiary of Minerco Resources Inc., launched the sparkling vitamin-enhanced beverages in Mango Orange, Lemon Lime and Strawberry Watermelon varieties. Each variety of VitaminFizz contains 100 percent of the recommended daily intake of vitamins C, B6 and B12. VitaminFizz beverages are sweetened with a blend of erythritol, acesulfame potassium and sucralose.

Readers also showed their support for The Original Shrub, which came in second place with 11 percent of the vote, and Eternal Energy 10 Hour Time Release, which garnered 5 percent of the vote.

Epica Malbec and Field Notes Chardonnay tied for fourth, each with  4 percent of the vote.

It’s exciting every month to see the readers  vote for their favorite new products, so be sure to check back on Oct. 6 to see the new crop of entries for the September Readers’ Choice New Product of the Month poll. Voting will close at 4 p.m. Eastern Standard Time on Oct. 17, and the new winner will be announced in the Oct. 21 issue of the Beverage Industry Insider e-newsletter.

Thanks for voting!