If life were a game of Monopoly, many marketers would be preparing to “go back to go,” according to a report by The Nielsen Co. and BoomAgers LLC titled “Boomers: Marketing’s Most Valuable Generation.” Once a generation reaches the cut-off age of 49, marketers typically turn their focus to a younger group in the 18- to 49-year-old range, the report states. However, this shift in attention is not such a great idea, it suggests.
I recently returned home from my first of seven weddings this year. Although the travel might not be the most exciting part of the upcoming nuptials, hearing the individual couples explain what their new union means to them is always enjoyable. But partnerships aren’t only important in marriage. In actuality, consumer packaged goods companies are constantly forming their own partnerships in order to strengthen their brands and deliver to consumers.
Like most other millennials, I’m completely attached to my mobile phone. Sometimes it’s weird to think that just 10 years ago I barely had any idea what a cell phone was or how to use it.
As the city of Chicago prepares, yet again, to dye the Chicago River green in celebration of St. Patrick’s Day, many beer consumers are prepped with a small bottle of green food dye for their beers.
Raise your hand if your New Year’s resolution last month contained some improvement regarding your health. I admit that every year I set some goal around my health, whether it is changes in dieting habits or increased exercise frequency.
Last fall, a team of researchers at Hiroshima University in Japan conducted a study which found that those who looked at pictures of baby animals, such as puppies and kittens, did more productive work afterward, as reported in an article in the Washington Post.
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