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Home » Topics » Commentary

Commentary
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Beverage brands tackle the Super Bowl head on

Marketing programs engage consumers before and during Big Game
Jennifer Storelli
February 14, 2014

February brings one of the most anticipated events of the sports year: the Super Bowl.


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Flavor trends for the new year

Experts forecast new twists on sweet, spicy trends
Stephanie Cernivec
January 15, 2014

In terms of spirits, the last two years might go down in beverage history as the years of indulgent and spicy flavors.


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Euromonitor identifies Top 5 U.S. beverage trends of 2013

New beverage segments represent growth opportunities in U.S.
jessica Jacobsen
Jessica Jacobsen
January 15, 2014

As the seasons change, fashion and tabloid magazines jump on the opportunity to highlight the latest fashion trends. In its latest white paper, Chicago-based Euromonitor International uses that same mentality for the beverage marketplace.


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Tetra Pak touts health benefits of hot chocolate

Dunkin Donuts releases seasonal hot chocolate flavors
Jennifer Storelli
January 15, 2014

While the new year is a great time to make dietary changes, I still have a hard time not indulging in a little bit of chocolate every now and then.


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Baderbrau pairs craft beers with bacon

Pairings show off craft beer's versatility
Jennifer Storelli
December 16, 2013

Choosing a craft beer from the wide range of brands and styles available can be difficult for the uninitiated consumer, experts note.


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Xyience launches video contest to tackle name pronunciation

Brand enlists athletes to make marketing educational
Stephanie Cernivec
December 16, 2013

We’ve all faced that moment of anxiety when you attempt to correctly pronounce a word you’ve never seen or said before.


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Specialty beverages work to fill consumer niches

Cowboy Up Energy, Skinnygirl Sparklerts appeal to specific consumer groups
jessica Jacobsen
Jessica Jacobsen
December 16, 2013

It’s no secret that the customization trend is spreading like wildfire throughout the beverage industry. Beverage-makers are developing products to serve not just the broad public anymore but also the more niche demographics.


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Hartness technology customizes glass bottle colors

Ink coating adds shelf appeal
Stephanie Cernivec
November 15, 2013

For years, consumers have been able to walk into a Starbucks café and order a nonfat grande extra hot latte with whip without any questions asked.


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Top cocktails of the summer

Margaritas top choice in on-premise consumption
jessica Jacobsen
Jessica Jacobsen
November 15, 2013

With most of the leaves now on the ground instead of on the trees, it might seem a little out of place to be talking about summer, but Newton, Mass.-based Restaurant Sciences LLC is keeping the summer season on our brains.


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Tullamore D.E.W. launches limited-edition Phoenix whiskey

Whiskey brand draws parallels between brand history, Chicago history
Jennifer Storelli
November 15, 2013

Every brand has a story to tell. Irish whiskey brand Tullamore D.E.W.’s story begins in the town of Tullamore, Ireland.


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