The start of a new year can be quite exhilarating. And for Beverage Industry and Beverage Marketing Corporation (BMC), 2015 looks to
be a very exciting year.

We are teaming up this year to present The Beverage Forum, which will take place April 21-22 at The Drake Hotel in Chicago. Entering into its 23rd year, The Beverage Forum will continue to provide you the perfect setting to connect with elite and influential minds who are shaping the beverage industry. Looking beyond the current marketplace, our program, “Charting the Next Beverage Frontier,” will tackle the upcoming trends and challenges that beverage-makers will need to consider to help their companies excel.

We are pleased to welcome back a collection of powerful speakers including Al Carey, chief executive officer of PepsiCo Americas Beverages, and Bill Hackett, president of Crown Imports LLC, a division of Constellation Brands Ltd. This year’s event also will feature some new speakers, including Janie Hoffman, chief executive officer and founder of Mamma Chia, and Jeff Church, chief executive officer and co-founder of Suja Juice.

Combining BMC’s more than 40 years of experience as a leading management consulting and research firm with Beverage Industry’s history as the top-read and distributed publication covering the $400 billion North American beverage market, we are sure that the 2015 edition of The Beverage Forum will be an event to remember.

 To learn more about the speakers, agenda, registration and lodging information, visit